Results 171 to 179 of about 614 (179)
Some of the next articles are maybe not open access.

Reexamination of attendee-based brand equity

Tourism Management, 2010
Jin-Soo Lee
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
exaly  

Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services, 2011
exaly  

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