Results 281 to 290 of about 819,494 (303)

Linking Brand Equity to Customer Equity

Journal of Service Research, 2006
Kevin Lane Keller, Rajendra Krishan Srivastava, Leigh McAlister   +2 more
exaly  

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Naveen Donthu, Boonghee Yoo
exaly  

Distributive justice and equity in transportation

Transport Reviews, 2017
Tim Schwanen, David Banister, Rafael H. M. Pereira   +2 more
exaly  

Natural Equity and Canonical Equity

The American Journal of Jurisprudence, 1963
openaire   +1 more source

Examining equity: A multidimensional framework for assessing equity in payments for ecosystem services

Environmental Science and Policy, 2013
Kate Schreckenberg, Sango Mahanty
exaly  

A New Perspective on Equity Theory: The Equity Sensitivity Construct

Academy of Management Review, 1987
Edward W Miles
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly  

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing, 2017
Harald van Heerde, Hannes Datta, Kusum Ailawadi   +2 more
exaly  

An examination of selected marketing mix elements and brand equity

Journal of the Academy of Marketing Science, 2000
Sungho Lee, Naveen Donthu, Boonghee Yoo
exaly  

Using Lorenz curves to assess public transport equity

Journal of Transport Geography, 2011
Graham Currie, Alexa Delbosc
exaly