Results 301 to 310 of about 1,975,110 (310)
Some of the next articles are maybe not open access.
Brand equity dilution through negative online word-of-mouth communication
Journal of Retailing and Consumer Services, 2011exaly
Modern Equity: The Principles of Equity
The University of Toronto Law Journal, 1944openaire +1 more source
Creating a model of customer equity for chain restaurant brand formation
International Journal of Hospitality Management, 2009exaly
The Measurement and Determinants of Brand Equity: A Financial Approach
Marketing Science, 1993exaly
Customer equity management as formative second-order construct
Journal of Business Research, 2008exaly