Results 21 to 30 of about 80 (76)
ЯЗЫКОВЫЕ ПРЕДПОЧТЕНИЯ НОМИНАТОРОВ В ЭРГОНИМИИ Г. БАКУ (СОВРЕМЕННЫЙ ПЕРИОД)
Sovremennye Issledovaniâ Socialʹnyh Problem, 2015 В данной статье рассматривается современная языковая ситуация в Азербайджанской Республике, которая складывается следующим образом. В настоящее время на территории республики функционируют следующие языки: азербайджанский – государственный язык АР ...
Marina Vladimirovna Aulina
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Liberalism in Ergonomicon as a Threat to Lingua-Cultural Identity (the Case of Modern Kazan)
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2015 The article is written to identify lingua-cultural norms and axiological determinants of modern ergonomicon of Kazan implemented in borrowings from foreign languages, they serve markers of major changes in the linguistic landscape of the modern city ...
Marina Ivanovna Solnyshkina +2 more
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Ergonymicon as a frame and as a field in the aspect of advertising nomination [PDF]
Известия Саратовского университета. Новая серия: Серия Филология, ЖурналистикаThe author of the article proceeds from the premise that an ergonym, being an advertising name, implements in its form the main internal opposition of advertising – informativeness contrasted with suggestiveness.
Danilina, Natalia Ivanovna
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CONSIDERATIONS ON THE PROBLEM OF STUDY OF ERGONYMS
, 2023 This article contains comments on the study of ergonyms in Uzbek and world linguistics. Factors affecting the emergence of ergonymic units and the role of ergonymic units in sociolinguistics and onomastic level are also discussed. The article talks about the types of ergonymic units, trends in their creation.
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QUANTITATIVE CHARACTERISTIC UKRAINIAN ERGONYMS
Philological Review, 2019 У статті визначено орієнтовну кількість ергонімів – власних назв людських колективів.Підрахунки проводилися на основі денотатно-номінативної систематизації пропріальних одиниць. Згідно з нею, до цього онімного поля належать: 1) колективоніми – найменування колективів людей, зайнятих у сфері виробництва і сервісу (всього – 1 137 000, з них до сфери мови
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Types of Links between Verbal and Visual Components in “Urban Message” of Irkutsk
Научный диалог, 2018 The question of peculiarities of the language environment of the city is considered. The definition of the term urban message , which the author of the article refers to banners, billboard advertising and signs.
S. N. Lokhov
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HYPNOINDUCTERS OF AN EXPOSURE FORMULA POSITIVATION IN COMMERCIAL ADVERTISING DISCOURSE
Записки з українського мовознавства, 2019 The article is devoted to suggestive dominants of advertising discourse. The aim of the work is to analyze hypnotist inducers of an influential formula of positivism in a commercial advertising discourse.
Н. В. Кутуза
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ERGONYMS FUNCTIONS IN THE ASPECT OF THEIR CLASSIFYING CHARACTERISTICS [PDF]
Philology. Theory & Practice, 2018 An attempt is made to analyze ergonyms from the position of function-classification orientation. The author comes to the conclusion that the multifunctionality of this kind of onyms depends on the nominator’s thought-speech activity, in which priority and auxiliary functions of a given name while nominating an object are determined.
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Problems of Commercialisation and Commercial Nomination of the Urbanonymic Landscape of Almaty
RUDN Journal of Language Studies, Semiotics and SemanticsThe authors conduct a critical analysis of the process of commercialization and commercial nomination in the linguistic landscape of Almaty, the largest megalopolis in Kazakhstan.
Kyzdarkhan K. Rysbergen +2 more
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Wildberries: Features of Assimilation of a Pseudo-Borrowed Ergonym in Russian
Научный диалогThis article addresses the assimilation of the proper name ‘Wildberries’ within contemporary Russian. Special attention is given to the status of this name.
A. M. Dubina, P. I. Kondratenko
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