Results 71 to 76 of about 80 (76)
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ERGONYMS AS COMPONENTS OF PHARMACEUTICALS ADVERTISING TEXTS
2015The article deals with the functioning of ergonyms in pharmaceuticals advertising texts. The purpose of the article is the analysis of the ergonyms functioning in pharmaceuticals advertising texts. The tasks are defining the specifics of the ergonyms functioning in pharmaceuticals advertising texts and creating an ergonyms classification on the ...
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Ergonyms Associated with the name "Dalmatia" in Croatia
The concept of spatial identities is increasingly prevalent in contemporary geographical science, but also in other sciences, especially social sciences. Essentially, it is a term that unites the geographical specificity of space and the feeling, i.e. the connection of the population with the space.Vukosav, Branimir +2 more
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COMMUNICATIVE-PRAGMATIC ASPECTS OF CHILDREN'S WORLD ERGONYM
2020Introduction. The article is devoted to the analysis of the proper names of children's shops in terms of their communicative and pragmatic content. The purpose of the article is to try to find out the main ways of speech action of emporonyms - names of shops as units of speech behavior and a component of the Ukrainian ergonomicon.
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ERGONYM AS A TEXT-PRIMITIVE: COMMUNICATIVE AND PRAGMATIC POTENTIAL
PONTE International Scientific Researchs Journal, 2017Lyubov N. Churilina +5 more
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