Results 11 to 20 of about 135 (99)
"ERGONYMS AS AN ELEMENT OF THE ONOMASTIC STRUCTURE OF THE MODERN RUSSIAN LANGUAGE" [PDF]
Вестник Иссык-Кульского университетаIn this article, the relevance of studying ergonyms in contemporary Russian is discussed. This relevance is due to their significant role in reflecting the socio-economic and cultural changes in society. Ergonyms, as proper names of commercial organizations, are an important object of analysis because they demonstrate the language's adaptation to ...
A. Asanova, Z. Z. Abdumanapova
openaire +2 more sources
ERGONYMS IN THE LINGUISTIC LANDSCAPE OF THE UZBEK LANGUAGE
Многоязычие в образовательном пространствеThe article examines ergonyms in the Uzbek language. The relevance of this work is due to the adoption of the Law of the Republic of Uzbekistan on the State Language, aimed at preserving national identity. Particular attention is paid to the vocabulary of the language; for example, the attitude towards the formed onomastic units has changed, which is ...
U.K. Khudaybergenova
openaire +2 more sources
Visual Means of Modern Onomastics (on the Material of Moscow Ergonyms) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The paper presents a fragment of a research in the framework of up-to-date linguistic branch – onomastics, and deals with ergonyms based on visualization of different type.
Nataliya V. Matyushina
doaj +1 more source
Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain
Научный диалог, 2023 Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ...
Yu. V. Donskova +2 more
doaj +1 more source
Samara identity in the mirror of advertising and commercial names
Вестник Самарского университета: История, педагогика, филология, 2022 The purpose of our research is to identify ways of translating the Samara identity in the system of verbal sign complexes of commercial objects based on the use of the semiotic method.
Tatyana P. Romanova
doaj +1 more source
Proper Names as a Source of Wordplay in Classroom Bilingual Speech
Вопросы ономастики, 2022 The article explores the use of proper names as a source of wordplay in the classroom bilingual interaction in English as a second language. It is noted that wordplay becomes a means of accommodation to the onomastic system of a foreign language when ...
Marina О. Kunshchikova
doaj +1 more source
Commercial Ergonymy in Pre-Revolutionary and Present-Day Russia: A Shift of Patterns
Вопросы ономастики, 2020 The paper presents a comparative study of modern and pre-revolutionary ergonyms of Ekaterinburg, analysing two data snapshots (taken on the turn of the 19th–20th centuries and these days), based on advertising texts in regional media. The study of modern
Polina A. Rozhkova, Maria E. Ruth
doaj +1 more source
Modern Russian Ergonymy: in Search for New Forms [PDF]
Вопросы ономастики, 2019 The article explores new naming patterns of ergonyms that have become increasingly productive in the urban sphere of public catering and take a peculiar form of communicative phrasing.
Irina T. Vepreva
doaj +1 more source
Способи творення комерційних ергонімів= Ways of creating commercial ergonyms
Journal of Education, Health and Sport, 2016 Pidvalna Viktoriya, Maslova Yuliya, Zukow Walery. Способи творення комерційних ергонімів = Ways of creating commercial ergonyms. Journal of Education, Health and Sport. 2016;6(7):367-374. eISSN 2391-8306. DOI http://dx.doi.org/10.5281/zenodo.57985 http:
Viktoriya Pidvalna +2 more
doaj +3 more sources
THE SEMANTIC WAY OF FORMING ERGONYMSIN THE MULTILINGUAL REPUBLIC OF TATARSTAN
Многоязычие в образовательном пространстве, 2023 The article presents the study of the names of ergonyms which belong to the thematic group “Food Stores” in the city of Naberezhnye Chelny, Republic of Tatarstan. The study was conducted on the linguistic material of two synchronic snapshots of the city:
I.А. Sokolova, N.V. Butorina
doaj