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Passionate About Esports: Esports Players’ Motivation to Participate in and Watch Esports Events
International Journal of Sport CommunicationAlderfer’s ERG (i.e., existence, relatedness, and growth) theory of motivation (1969) was adopted in this study to analyze individuals’ motivations for engaging in esports. This study investigated the relatively new field of esports viewership and participation by concentrating on the motivating factors behind esports consumption to establish whether ...
Yong Chae Rhee, Kyungun Kim
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