Results 171 to 180 of about 59,963,987 (185)

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma, Jagdish N. Sheth
exaly  

Redefining Social Marketing With Contemporary Commercial Marketing Definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Mobile Marketing Research: The-State-of-the-Art

International Journal of Information Management, 2010
Aysegül Toker, Kaan Varnali
exaly  

Social Marketing: A Pathway to Consumption Reduction?

Journal of Business Research, 2009
Ken Peattie
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

Marketing Survey Research Best Practices: Evidence and Recommendations From a Review of JAMS Articles

Journal of the Academy of Marketing Science, 2018
Keith Marion Smith, John Hulland, Hans Baumgartner   +2 more
exaly  

Toward a Theory of Customer Engagement Marketing

Journal of the Academy of Marketing Science, 2017
Brad D Carlson, Arnold Mark, Jordan Moffett   +2 more
exaly  

Digital Marketing: A Framework, Review and Research Agenda

International Journal of Research in Marketing, 2017
Hongshuang Li, P K Kannan
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues☆

Journal of Interactive Marketing, 2016
Mirella Kleijnen, Venkatesh Shankar, Suresh Ramanathan   +2 more
exaly  

AI-Powered Marketing: What, Where, and How?

International Journal of Information Management
Abdul Rehman Ashraf
exaly