Results 181 to 185 of about 59,963,987 (185)

Elements of Strategic Social Media Marketing: A Holistic Framework

Journal of Business Research, 2017
Reto Felix, Philipp A. Rauschnabel
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Grönroos
exaly  

Research in Marketing Strategy

Journal of the Academy of Marketing Science, 2019
Kimberly Whitler, Neil Morgan, Hui Feng
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Christine Moorman, Vanitha Swaminathan
exaly  

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly