Results 21 to 30 of about 43,641 (243)

Estrategias de marketing de los servicios hoteleros en épocas de crisis: Caso de estudio COVID-19, destino Manta, Ecuador

Revista Amazónica de Ciencias Económicas
Las estrategias de marketing de los servicios hoteleros son enfoques diseñados para promover y vender servicios de alojamiento, mejorando la visibilidad y atracción del hotel hacia sus clientes potenciales.
Gilberto Blanco-Gonzáles, Miguel Andrés Marcillo-Mera, José Fernando Huerta-Vera, Flor María Mera-Cárdenas   +3 more
doaj   +1 more source

Impacto de la inteligencia artificial (IA) en la efectividad de las estrategias de marketing personalizado

Revista Científica Anfibios, 2023
Con el avance de la tecnología, la IA ha emergido como una herramienta poderosa para recopilar y analizar grandes volúmenes de datos, lo que ha permitido a las empresas ofrecer experiencias de marketing altamente personalizadas.
Sergio A. Rivera-Montaño
doaj   +1 more source

Estrategias de marketing digital para una empresa de alta repostería de la ciudad de Córdoba, Veracruz

Universita Ciencia, 2016
La presente investigación muestra los resultados de la implementación de estrategias de Marketing digital en una microempresa dedicada a la elaboración de productos de alta repostería, de la ciudad de Córdoba, Veracruz, México.
Ariadna Lissette Sánchez Lozano, Abraham Vásquez Cruz   +1 more
doaj   +1 more source

Digital Rights Activism in Multilevel Governance

European Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley   +1 more source

Reevaluating Sociodemographic Influences on the Collaborative Economy: Fresh Insights for Emerging Business Models in the European Union

Strategic Change, EarlyView.
ABSTRACT This study examines how sociodemographic factors influence engagement with the Collaborative Economy within the European Union, analyzing data from Flash Eurobarometer 467. Employing hierarchical clustering and multiple regression analyses, we explore the perceived advantages of Collaborative Economy participation across diverse demographic ...
Cristina Pérez‐Pérez, Lydia Murillo‐Ramos, Thais González‐Torres, Diana Benito‐Osorio   +3 more
wiley   +1 more source

Seven Years of Supply Chain 4.0 and Supply Chain 5.0: Mapping Themes and Knowledge Toward More Developed and Contemporary Supply Chains

Knowledge and Process Management, EarlyView.
ABSTRACT Technological advancements aligned with sustainability and resilience requirements, as well as, a greater focus on human‐centric perspectives, are creating significant transformations in supply chains in this decade, bringing them to a more developed stage.
Guilherme F. Frederico
wiley   +1 more source

Professionalization as a Factor of Heterogeneity in Family and Nonfamily Firms: Effects on Performance

Managerial and Decision Economics, EarlyView.
ABSTRACT This study examines the relationship between firm ownership and organizational performance with a focus on heterogeneity in the professionalization of management. Using a comprehensive panel dataset of Spanish manufacturing firms, the study identifies significant ownership‐ and management model‐related differences in productive efficiency. The
Javier Ortiz, Ana F. Gargallo‐Castel
wiley   +1 more source

MARKETING DE INFLUENCERS COMO ESTRATEGIA DE VENTAS

Revista Saberes APUDEP, 2023
El cambio de épocas ha llevado a reinventar la forma de mercadear los productos y servicios a vender, que en la actualidad se presenta bajo el nombre del marketing de influencers, que se ha convertido en una de las estrategias de mayor uso por las empresas para alcanzar a una cantidad mayor de población identificada con ciertas personalidades públicas ...
openaire   +1 more source

PERSONALIZACIÓN Y REGISTRO DE UN EVENTO A TRAVÉS DE LA COMUNICACIÓN Y EL MARKETING DE EVENTOS / CUSTOMIZATION AND REGISTERING AN EVENT THROUGH COMMUNICATION AND EVENT MARKETING

Barataria, 2021
This research aims to share with the academic and scientific community the study on the existing link between communication and marketing in the organization of events to personalize an event, through the tools most used by marketing professionals for ...
Ana Belén Oliver González
doaj   +1 more source

Unveiling human–wildlife interactions in the context of livestock grazing abandonment and the return of large carnivores, ungulates and vultures: A stakeholder perspective

People and Nature, EarlyView.
Abstract Pastoral practices remain a widespread economic activity across European mountain regions. However, the viability of this activity may be threatened by the recovery of large wild vertebrates associated with passive rewilding, leading to the so‐called human–wildlife conflicts.
P. Acebes, F. J. Muñoz‐Gálvez, Z. Iglesias‐González, M. García‐Llorente, D. López‐García   +4 more
wiley   +1 more source