Results 31 to 40 of about 43,641 (243)

Introducción a Estrategias de marketing centradas en el consumidor

, 2023
Introducción a Estrategias de marketing centradas en el consumidor1. Fundamentación en marketing y estrategia, 2. Análisis de entornos y estrategias generales orientadas al mercado (online y offline) y, 3.
Pérez Medina, Clelia Antonieta
core  

Digital fire technologies and community networks: Cultivating just sociotechnical practices for living with planetary change

People and Nature, EarlyView.
Abstract Fires are expanding in frequency and intensity worldwide due to climate change and land‐use transformations. At the same time, fire often plays a regenerative role in ecosystems. Traditional and cultural practices incorporate fire use for landscape management and landscape renewal. In this complex matrix of fire ecologies, digital technologies
Jennifer Gabrys, Paula Tiara Torres, Pablo González Rivas   +2 more
wiley   +1 more source

Inteligencia de negocios en la optimización de estrategias de marketing: Enfoque basado en el análisis predictivo

Revista de Ciencias Sociales
La inteligencia de negocios en la optimización de estrategias de marketing, significan un recurso habitual en las empresas inmersas en dominios de la era digital.
Jacqueline Carolina Sánchez-Lunavictoria, Doris Maribel Sánchez- Lunavictoria, Eva Marisol Romero-Vélez, Nimia Macías-Zambrano   +3 more
doaj   +1 more source

Inteligencia de mercados a la empresa servigrupo s.a.s para ser competitiva en el sector informático

Tzhoecoen, 2023
El marketing en el contexto de los servicios es un conjunto de estrategias diseñadas para agregar valor a los servicios prestados con el fin de convencer a los clientes de elegir una determinada empresa por su experiencia.
Camila Dayanna Torres Torres, Eloísa Valencia Arbeláez, Andrés Juan Patiño Maussa, Ledy Gómez Bayona   +3 more
doaj   +1 more source

Ethnobotanical insights into the medicinal and food uses of Lamiaceae in the Mediterranean region: A systematic review and meta‐analysis

PLANTS, PEOPLE, PLANET, EarlyView.
For generations, Mediterranean communities have used Lamiaceae or Labiatae plants like rosemary, thyme or mint to care for their health and to enrich their food. By bringing together dispersed knowledge from across the Mediterranean region, our review revealed the continuing relevance of Lamiaceae while also compiling past uses that may hold future ...
Fuencisla Cáceres, Joan Vallès, Teresa Garnatje, Airy Gras   +3 more
wiley   +1 more source

Uso do Marketing Digital: Uma Análise de Empresas de um Parque Tecnológico

Regepe Entrepreneurship and Small Business Journal, 2020
Objetivo - entender como as pequenas empresas localizadas em um parque tecnológico fazem uso de ações estratégicas e ferramentas de marketing digital para promover seus negócios.
Karoline Victorino, Jefferson Dobner Sordi, Manuela Albornoz Gonçalves, Luis Henrique Rauber, Nivia Maria Jahn   +4 more
doaj   +1 more source

Open‐land‐derived agroforestry and effects of abandonment of management of the main crop on ecosystem services and woody plant diversity

PLANTS, PEOPLE, PLANET, EarlyView.
Tropical forests are rapidly declining. One promising strategy to reverse the loss of tropical forest is the establishment of agroforestry on open land. We combined interviews with biodiversity surveys to learn general lessons from success and nonsuccess stories of the establishment of open‐land‐derived coffee agroforests in one of the world's ...
Lucas M. Fonzaghi, Kristoffer Hylander, Thiago S. de Melo, Ayco J. M. Tack   +3 more
wiley   +1 more source

Past, present and future of local crop evolution

PLANTS, PEOPLE, PLANET, EarlyView.
Promoting agrobiodiversity is a promising strategy for mitigating the negative effects of climate change on global food security. We highlight the central role evolutionary processes play in harnessing the potential of local crops by integrating genomics, archaeology, ethnobotany and traditional ecological knowledge (TEK).
Nataly Allasi Canales, Philippa Ryan, Amy Jackson, Hong Phuong Le, James Borrell, Aaron Davis, Rafal M. Gutaker   +6 more
wiley   +1 more source

Estrategias de marketing.

, 2023
En el mundo del marketing, existen varias estrategias clave que ayudan a las empresas a desarrollar y mantener una ventaja competitiva. En el documento, se recoge brevemente cuatro de las principales estrategias de marketing que se deben aplicar en el ...
Maldonado-Canca, Luis
core  

O uso do gimmick nas estratégias da marca Cheetos na rede social Instagram

Revista Thema, 2019
O objetivo deste trabalho é analisar o uso do gimmick no Instagram da marca Cheetos em suas estratégias de marketing digital. Para isso, tem-se os seguintes objetivos específicos: descrever como o personagem Chester Cheetah é representado nas postagens ...
Gustavo Adam Fraga, Graziela Frainer Knoll   +1 more
doaj   +1 more source