Reducing consumer level food waste through message framing: A systematic review and social marketing interventions. [PDF]
Zulu M, Muposhi A.
europepmc +1 more source
Testing the Marketing Performance of German Wheat Farmers
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Students' engagement with AI-supported learning and its association with academic interest and career intentions in business analytics education. [PDF]
Cheng Y, Lee J, Martin F, Rand W.
europepmc +1 more source
ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
The impact of destination security threats on tourist intentions through perceived credibility and celebrity influence with a three-way moderation approach. [PDF]
Huang X +4 more
europepmc +1 more source
ABSTRACT Market‐based solutions are increasingly tested to address aflatoxin issues in peanuts in developing countries. Although previous studies have found that Haitian grocery store shoppers are willing to pay a 21% premium for peanut butter with levels of aflatoxin that meet international standards, no information is available for the much larger ...
Phendy Jacques +2 more
wiley +1 more source
An empirical study on key drivers of blind box online purchase experience based on online reviews: integrating the Kano model and entropy weight method. [PDF]
Feng YL, You YQ, Guan SS.
europepmc +1 more source
Return and Volatility Spillovers Among Major Cotton Markets
ABSTRACT This study explores return and volatility transmission among major cotton markets. Several events have disrupted cotton supply and demand in recent years, leading to heightened price volatility and significant shifts in market interconnections.
Susmitha Kalli +3 more
wiley +1 more source
Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]
Tyagi PK +4 more
europepmc +1 more source

