ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]
Feng Y, Ran Y.
europepmc +1 more source
Discussion themes and emotional expressions on Chinese social media regarding AI virtual companions: a topic modeling and sentiment analysis study. [PDF]
Sun Y, Liu J, Liu T, Wei Z, Shen H.
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Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
europepmc +1 more source
Intention to consume 3D-printed food: perspectives across generational divides. [PDF]
Cunningham N, Adeyanju AA, Adebo OA.
europepmc +1 more source
Experiential retailing in cultural spaces: A case study of multisensory design in batik boutiques. [PDF]
Ustazah EN, Setijanti P, Hayati A.
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Exploring multilingual Covid-19 crisis communication in Finland through the lens of social marketing: a qualitative study. [PDF]
Musta L +3 more
europepmc +1 more source
Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.
Gell S +5 more
europepmc +1 more source

