Results 211 to 220 of about 5,223 (253)
The olfactory experiential marketing online
, 2014 Lelong, Floriane, Tartas, Julien
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2019
Customers no longer seek a product just for its features or benefits, rather they look for unique experiences. This is provided by experiential marketing where experiences broadly are divided into five categories that include consumer, product & service, off-line & online, consumption and brand experiences. Most of the previous research in this
Rupa Rathee, Pallavi Rajain
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Customers no longer seek a product just for its features or benefits, rather they look for unique experiences. This is provided by experiential marketing where experiences broadly are divided into five categories that include consumer, product & service, off-line & online, consumption and brand experiences. Most of the previous research in this
Rupa Rathee, Pallavi Rajain
+4 more sources
2020
The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known ...
Ali Ihtiyar, Osman Nuri Aras
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The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known ...
Ali Ihtiyar, Osman Nuri Aras
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2022
Due to the changing consumer expectations and the driving force of technology towards innovation, there have been radical changes in products and services. Today, in addition to products and services, experience has changed the direction of consumption towards experiential consumption.
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Due to the changing consumer expectations and the driving force of technology towards innovation, there have been radical changes in products and services. Today, in addition to products and services, experience has changed the direction of consumption towards experiential consumption.
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2017
Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
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Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
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Strategic Direction, 2008
PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
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PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
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Rise of Experiential Marketing in Emerging Markets
2016This chapter aims to contribute towards the improvement of using Experiential Marketing as a business model in Emerging Markets. This chapter also clarifies how experiential marketing fits within the Emerging marketing climate, and how to go about planning and evaluating it for best results.
Mervat Medhat Youssef +1 more
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Technology in Immersive Experiential Marketing
ACM SIGGRAPH 2020 Panels, 2020As technology advances so does the way we market. Immersive Experiential Marketing is about using technology paired with storytelling in ways that leave a lasting impression. This panel will explore how multisensory experiences driven by emerging technology is changing the way we interact as consumers and marketers.
Jordyn Curley +5 more
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Experiential marketing for tourism destinations
2020The experience economy is taking a growing role in contemporary societies. In line with these developments, tourism destinations are increasingly offering experiential services to foster the development of their competitive advantage. This chapter investigates the effects of customers’ tourism engagement with experiential marketing activities and ...
Raouf Ahmad Rather, Linda D. Hollebeek
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Experiential Metaverse Marketing
The metaverse's rise as a digitally immersive environment has created new marketing and customer interaction opportunities, where AI-powered customisation and emotional intelligence are essential. The emotional metaverse and enterprise AI systems are examined in this chapter, emphasizing how companies may use sentiment analysis, affective computing ...Animesh Kumar Sharma +2 more
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