Results 221 to 230 of about 5,223 (253)

Experiential Marketing and Sustainability

Experiential Marketing (EM) is an emerging marketing strategy that can profoundly impact global shopping. It grabbed so much attention that marketers began investing in technologies to revolutionize the future of the shopping experience. EM helps marketers interact at the customer level and help customers make their memories by touching upon their ...
Sai Lakshmi Padmaja Peyyala, Vijaya Kittu Manda, N. Kishore Babu   +2 more
openaire   +1 more source

Technology-Enabled Experiential Marketing

2017
In recent years, there has been an increased interest from both academia and practitioners in the topic of customer experience. Companies nowadays are transforming their attention and endeavour to focus on memorable or customer experiences rather than premium prices or superior quality of products and services.
Thorben Haenel, Wilhelm Loibl, Hui Wang
openaire   +1 more source

An Experiential Approach to Marketing Education

Journal of Marketing Education, 1989
This article reports a procedure for leading a class to generate product ideas, select one, produce a product or service, develop and implement a marketing plan, and distribute the profits. Marketing comes alive as students relate the textbook to the real world through this experiential approach to marketing education.
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The experiential marketing in the online community

2010 IEEE 2nd Symposium on Web Society, 2010
This paper discussed the reality of the domestic online communities. Based on the analysis of the status of online communities to develop experience marketing, this paper explored how to develop experience marketing in online communities, and how to achieve the interaction between internet users and online communities. Finally, based on citing the case
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Tourism Marketing: The Experiential Perspective

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.
Correia, A., Kozak, M.
openaire   +1 more source

Marketing Theory: Experience Marketing and Experiential Marketing

The 7th International Scientific Conference "Business and Management 2012". Selected papers, 2012
Siiri Same, Jorma Larimo
openaire   +3 more sources

An Experiential Approach to Marketing Education

2015
The paper examines two paradoxes in the art of teaching. The first, vocational vs. humanisitic education is illuminated by "selling sprints" created to teach basic selling skills. The second, the process or rationalizing vs. sensitizing human behavior draws from psycholinguistics to support a proposed motto for marketing education.
openaire   +1 more source

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of Advertising, 2023
Angeline Close Scheinbaum, Anjala S Krishen   +1 more
exaly  

Experiential Marketing

Journal of Marketing Management, 1999
openaire   +1 more source

The Influence of Experiential Marketing on Customer Satisfaction and Loyalty

Journal of Promotion Management, 2022
Susana Marques, Alvaro Dias
exaly