Results 241 to 250 of about 5,223 (253)

Experiential Marketing

2016
openaire   +1 more source

An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Service Industries Journal, 2011
Ja-Shen Chen
exaly  

A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance

Industrial Marketing Management, 2010
Taewon Suh, Hongxin Zhao, Seung H Kim
exaly  

Food and Experiential Marketing

2019
openaire   +1 more source

Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

Journal of Hospitality and Tourism Research, 2008
exaly  

The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan

Leisure Studies, 2012
Tsung Hung Lee
exaly  

Reflecting on experiential learning in marketing education

The Marketing Review, 2014
Ross Brennan
exaly  

Experiential consumption and destination marketing.

2011
Walls, Andrew R., Wang, Youcheng
openaire   +1 more source

Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

Paradigm, 2012
exaly  

Modern and Experiential Marketing

openaire   +1 more source