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Customer experience and engagement in tourism destinations: the experiential marketing perspective
Journal of Travel and Tourism Marketing, 2020Raouf Ahmad Rather
exaly
The use of experiential marketing to communicate in FMCG markets
2013‘Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand’, Confucius (Chinese philosopher, 551- 479 BC). This sentence was quoted by Lenderman (2006, p. 128) who says that the proverb has been meant for something other than Experiential Marketing but it cuts to the heart of Experiential Marketing which is engaging people in ...
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Experiential Marketing and Customer Loyalty
Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2023): “Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success”, 2023Valeria Noemi Aguilera Sakuma +4 more
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Applying experiential marketing in selling tourism dreams
Journal of Travel and Tourism Marketing, 2019Dung Le, Noel Scott, Gui Lohmann
exaly
The Visitors Behavioral Consequences of Experiential Marketing
Journal of Travel and Tourism Marketing, 2007Sheng-Hshiung Tsaur, Chih-Hung Wang
exaly
Experiential marketing in sport spectatorship services: a customer perspective
European Sport Management Quarterly, 2014Nicolas Chanavat, Guillaume Bodet
exaly