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2017
Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
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Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
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Strategic Direction, 2008
PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
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PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
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Technology in Immersive Experiential Marketing
ACM SIGGRAPH 2020 Panels, 2020As technology advances so does the way we market. Immersive Experiential Marketing is about using technology paired with storytelling in ways that leave a lasting impression. This panel will explore how multisensory experiences driven by emerging technology is changing the way we interact as consumers and marketers.
Jordyn Curley +5 more
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Rise of Experiential Marketing in Emerging Markets
2016This chapter aims to contribute towards the improvement of using Experiential Marketing as a business model in Emerging Markets. This chapter also clarifies how experiential marketing fits within the Emerging marketing climate, and how to go about planning and evaluating it for best results.
Mervat Medhat Youssef +1 more
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Experiential marketing for tourism destinations
2020The experience economy is taking a growing role in contemporary societies. In line with these developments, tourism destinations are increasingly offering experiential services to foster the development of their competitive advantage. This chapter investigates the effects of customers’ tourism engagement with experiential marketing activities and ...
Raouf Ahmad Rather, Linda D. Hollebeek
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An Experiential Approach to Marketing Education
Journal of Marketing Education, 1989This article reports a procedure for leading a class to generate product ideas, select one, produce a product or service, develop and implement a marketing plan, and distribute the profits. Marketing comes alive as students relate the textbook to the real world through this experiential approach to marketing education.
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Experiential Metaverse Marketing
The metaverse's rise as a digitally immersive environment has created new marketing and customer interaction opportunities, where AI-powered customisation and emotional intelligence are essential. The emotional metaverse and enterprise AI systems are examined in this chapter, emphasizing how companies may use sentiment analysis, affective computing ...Animesh Kumar Sharma +2 more
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Experiential Marketing and Sustainability
Experiential Marketing (EM) is an emerging marketing strategy that can profoundly impact global shopping. It grabbed so much attention that marketers began investing in technologies to revolutionize the future of the shopping experience. EM helps marketers interact at the customer level and help customers make their memories by touching upon their ...Sai Lakshmi Padmaja Peyyala +2 more
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Technology-Enabled Experiential Marketing
2017In recent years, there has been an increased interest from both academia and practitioners in the topic of customer experience. Companies nowadays are transforming their attention and endeavour to focus on memorable or customer experiences rather than premium prices or superior quality of products and services.
Thorben Haenel, Wilhelm Loibl, Hui Wang
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The experiential marketing in the online community
2010 IEEE 2nd Symposium on Web Society, 2010This paper discussed the reality of the domestic online communities. Based on the analysis of the status of online communities to develop experience marketing, this paper explored how to develop experience marketing in online communities, and how to achieve the interaction between internet users and online communities. Finally, based on citing the case
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