Results 61 to 70 of about 162,356 (290)

Handbook for Small-Budget Experiential Marketing Campaigns [PDF]

open access: yes, 2017
This paper is a product type thesis, with the product being an experiential marketing hand-book intended for small businesses with limited resources and knowhow.
Junttila, Aino
core  

The student practitioner: developing skills through the marketing research consultancy project [PDF]

open access: yes, 2010
This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
core   +1 more source

Electrochemical Behavior of Flame‐Sprayed Sc‐Doped AlCoCrFeMo High‐Entropy Alloy Coatings in 3.5% Sodium Chloride Solution

open access: yesAdvanced Engineering Materials, EarlyView.
Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar   +7 more
wiley   +1 more source

Enhancing consumer loyalty through Islamic experience-based marketing in legendary culinary businesses

open access: yesIqtishaduna: Jurnal Ilmiah Ekonomi Kita
Purpose – This study examines the impact of the Islamic experiential marketing strategy and value co-creation on customer loyalty, considering customer satisfaction as a mediating variable.
Wulan Dayu   +3 more
doaj   +1 more source

Consumer Loyalty of Shopee's User in South Sumatera through Experiential Marketing

open access: yesSriwijaya International Journal of Dynamic Economics and Business, 2020
The ease of getting information on the internet makes the consumers easy to move to other brands. Experiential Marketing is one of the alternative solutions that can be used by Shopee -as one of the players in the online trading industry in South ...
Nofiawaty Nofiawaty   +2 more
doaj   +1 more source

Understanding and Optimizing Li Substitution in P2‐Type Sodium Layered Oxides for Sodium‐Ion Batteries

open access: yesAdvanced Functional Materials, EarlyView.
This work explores Li‐substituted P2 layered oxides for Na‐ion batteries by crystallographic and electrochemical studies. The effect of lithium on superstructure orderings, on phase transitions during synthesis and electrochemical cycling and on the interplay of O‐ versus TM‐redox is revealed via various advanced techniques, including semi‐simultaneous 
Mingfeng Xu   +5 more
wiley   +1 more source

The Influence of Experiential Marketing and Service Quality on Repurchase Intention

open access: yesAlmana: Jurnal Manajemen dan Bisnis
The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support
R. Ela Sulastri
doaj   +1 more source

ANALISIS PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA PT. DANAPAINT JAKARTA (STUDI KASUS DI MITRA 10 JAKARTA) [PDF]

open access: yes, 2012
ANALISIS PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA PT. DANAPAINT JAKARTA (STUDI KASUS DI MITRA 10 JAKARTA) - Harga, Experiential Marketing, Keputusan Pembelian, Loyalitas ...
YUSRINA IDELLE, ALMIRA
core  

Urban experiential tourism marketing [PDF]

open access: yesJournal of Tourism Analysis: Revista de Análisis Turístico (JTA), 2018
Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and ...
openaire   +1 more source

From Wafers to Electrodes: Transferring Automatic Optical Inspection (AOI) for Multiscale Characterization of Smart Battery Manufacturing

open access: yesAdvanced Functional Materials, EarlyView.
Automat optical inspection (AOI) techniques in semiconductor fabrication can be leveraged in battery manufacturing, enabling scalable detection and analysis of electrode‐ and cell‐level imperfections through AI‐driven analytics and a digital‐twin framework.
Jianyu Li, Ertao Hu, Wei Wei, Feifei Shi
wiley   +1 more source

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