Results 51 to 60 of about 5,280 (253)

Experiential Marketing and Practices

, 2022
Experiential marketing creates lasting happiness and satisfaction by influencing the desires and emotions of consumers at the point of transforming the product or service into utility and symbolic value. This study aims to look at the examples and outputs of experiential marketing, which is one of the important marketing approaches to achieving ...
openaire   +2 more sources

Advances in Sustainable and Wearable Textile Based Soft Robotics

Advanced Functional Materials, EarlyView.
This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas, Marzia Dulal, Sophia K. Novoselov, Victoria K. Novoselov, Kostya S. Novoselov, Shaila Afroj, Nazmul Karim   +6 more
wiley   +1 more source

Enhancing consumer loyalty through Islamic experience-based marketing in legendary culinary businesses

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Purpose – This study examines the impact of the Islamic experiential marketing strategy and value co-creation on customer loyalty, considering customer satisfaction as a mediating variable.
Wulan Dayu, Muhammad Ramadhan, Yenni Samri Julianti, Hasrul Affendi Bin Mohmad Razali   +3 more
doaj   +1 more source

Multifunctional Solid Polymer Electrolyte Films Integrating Intrinsic Self‐Healing and Dual Photo‐/pH‐Responsive Ionic Sensing for Intelligent Flexible Electronics

Advanced Functional Materials, EarlyView.
Multifunctional solid polymer electrolyte (SPE) films integrating intrinsic self‐healing, mechanical stretchability, and dual photo‐ and pH‐responsive ionic conductivity are developed. Constructed from thermoplastic polyurethane (TPU) and hydrogen‐bonded poly(thiourea triethylene glycol) (PTUEG3), these films form a dynamic supramolecular network ...
Mei‐Li Li, Tse‐Yu Lo, Chia‐Wei Chang, Yen‐Shen Hsu, Chen‐Yi Chien, Yu‐Yao Huang, Chia‐Ti Wu, Chun‐Chi Chang, Bo‐Chen Chen, Heng‐Hsuan Su, Chin‐Hua Liu, Che‐Ning Yeh, Jiun‐Tai Chen   +12 more
wiley   +1 more source

The Influence of Experiential Marketing and Service Quality on Repurchase Intention

Almana: Jurnal Manajemen dan Bisnis
The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support
R. Ela Sulastri
doaj   +1 more source

Facilitating Expedited Drug Approval—the Past, Present, and Future of Clinical Trials for Pediatric Rheumatic Disease

Arthritis Care &Research, EarlyView.
Pamela F. Weiss, Hermine I. Brunner
wiley   +1 more source

Bone‐Inspired Recyclable Composites for Damage‐Tolerant Circular Materials

Advanced Functional Materials, EarlyView.
Bone‐inspired architected composites are developed by combining osteon‐like reinforcements with a recyclable Elium thermoplastic matrix. The hierarchical architecture redirects cracks and promotes energy dissipation, while enabling recovery of intact, aligned, load‐bearing reinforcement units that retain their original stiffness, revealing a route ...
Alessandro Stagni, Nastaran Bahrami Novin, Luigi Benvenuto, Enrico Lertora, Flavia Libonati   +4 more
wiley   +1 more source

Hydrogels Augmented With Artificial Sweeteners can Inhibit Multidrug‐Resistant Acinetobacter baumannii Growth and Biofilm Formation While Demonstrating Safety in Pre‐Clinical Pilot Human Trials

Advanced Healthcare Materials, EarlyView.
Using PVA–borax hydrogels as carriers for off‐the‐shelf artificial sweeteners to fight multidrug‐resistant A. baumannii. These soft, biocompatible hydrogels rapidly reduce bacterial viability within multidrug‐resistant A. baumannii biofilms by more than 99% within one hour and sustain antimicrobial activity over time, while demonstrating safety in both
Jie Han, Mohamed Soliman, Bin Zhang, Dominika Krawiel, Ronan R. McCarthy   +4 more
wiley   +1 more source

Tomographic Printing in a Chip: A Versatile Platform for Biomimetic 3D Organ‐on‐Chip

Advanced Healthcare Materials, EarlyView.
A novel light‐based bioprinting approach, TVAM‐in‐a‐chip, enables rapid, contactless fabrication of biomimetic 3D organ‐on‐chip devices directly within preassembled microfluidic platforms. This strategy supports diverse materials, including cell‐laden resins, and eliminates post‐assembly steps.
Riccardo Rizzo, Viola Sgarminato, Felix Wechsler, Christophe Moser   +3 more
wiley   +1 more source

Exploring the Role of Experiential and Emotional Marketing in Building Customer Satisfaction and Loyalty in Coffee Shop

Binus Business Review
The research explored the role of experiential and emotional marketing in enhancing customer satisfaction and loyalty within Bali’s competitive coffee shop industry.
Rifqi Nur Fakhrurozi, Nyoman Indah Kusuma Dewi, Putu Adriani Prayustika, Ida Ayu Putri Widiasuari Riyasa   +3 more
doaj   +1 more source