Results 31 to 40 of about 5,223 (253)

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [PDF]

open access: yes‫مدیریت بازرگانی, 2015
It’s very difficult to differentiate the brands for companies in these days. Because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing.
Mostafa Ebrahimpour Azbari   +2 more
doaj   +1 more source

Onasemnogene Abeparvovec in Patients With SMA: Interim Results of the RESTORE Registry in Japan

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective There are limited real‐world data regarding the safety and effectiveness of onasemnogene abeparvovec (OA; Zolgensma) infusion, a one‐time gene replacement therapy, for Japanese patients with spinal muscular atrophy (SMA). We aimed to improve understanding of the real‐world outcomes for OA in Japan.
Kayoko Saito   +8 more
wiley   +1 more source

PERANAN EXPERIENTIAL MARKETING DAN KEPUASAN PASIEN DALAM MENCIPTAKAN LOYALITAS PASIEN RUMAH SAKIT FATIMAH BANYUWANGI

open access: yesJurnal Ekonomi Akuntansi dan Manajemen, 2014
Penelitian ini bertujuan untuk menguji pengaruh: experiential marketing terhadap kepuasan pasien; experiential marketing terhadap loyalitas pasien; dan kepuasan pasien terhadap loyalitas pasien; serta untuk mengetahui peranan experiential marketing dan ...
Mohamad Dimyati
doaj  

LINKING EXPERIENTIAL VALUE TO LOYALTY IN SMARTPHONE INDUSTRY

open access: yesStudies and Scientific Researches: Economics Edition, 2016
The smartphone industry has grown tremendously in the past years across the world, especially in Asia. The competition between smartphone brand players has been intense and involving sophisticated marketing techniques.
Nuri Wulandari, Rina Kartika Sari
doaj   +1 more source

Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2020
This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services.
Firman Fauzi, Armelia Levana
doaj   +1 more source

PESANTREN-BASED EXPERIENTIAL MARKETING; SENSE EMOTIONAL ANALYSIS IN BUILDING CUSTOMER LOYALITY

open access: yesManagere, 2022
This research aims to produce Pesantren-based experiential marketing; emotional sense analysis in building customer loyalty. The research approach used is a qualitative approach with a case study type.
Akmal Mundiri, Arij Firdausy
doaj   +1 more source

The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry

open access: yesDIJB (Diponegoro International Journal of Business), 2019
This study aims to analyze the impact of experiential marketing and service quality on revisit intention which visitors’ satisfaction as mediating variable.
Adinda Sekar Ramdhani   +1 more
doaj   +1 more source

The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic

open access: yesBinus Business Review, 2021
The development of online commerce, popularly known as online stores, has rapidly changed people's lifestyles. Lately, online shopping trends do not mean that offline stores are no longer prioritized, especially in beauty clinics that sell their services
Alfina Alfina   +2 more
doaj   +1 more source

Safety of Prescription Nonsteroidal Anti‐inflammatory Drugs in Adults With Inflammatory Bowel Disease: Data From a Large Administrative Claims Cohort

open access: yesArthritis Care &Research, EarlyView.
Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer   +4 more
wiley   +1 more source

Perceived Impacts and Predictors of Cannabis Products Used by Patients with Rheumatologic Conditions in Alberta, Canada: A Multivariable Analysis of Cross‐Sectional Survey Data

open access: yesArthritis Care &Research, EarlyView.
Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among patients with rheumatologic conditions and their associations with patient factors, patient‐reported perceived side effects, and positive impacts.
Susan Zhang   +10 more
wiley   +1 more source

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