Results 11 to 20 of about 5,223 (253)
Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty [PDF]
Interdisciplinary Description of Complex Systems, 2022 As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience
İbrahim Yemez, Şükran Karaca
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THE EFFECT OF EXPERIENTIAL MARKETING AND PSYCHOLOGICAL PRICING ON REPURCHASE INTENTION OF CUSTOMERS IN STORE X [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors.
Poetri M.O.
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, 2023 Natural history museums are key stakeholders of the bioeconomy. They contribute to the bioeconomy by increasing the bioecological knowledge of the public. This chapter suggests that their contribution can be maximized if they apply the right marketing practices.
Michael J. Fetchko +2 more
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Educational services promotion in line with the experiential marketing philosophy
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2019 We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy.
A. V. Prokhorov
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Experiential Marketing of an Underground Tourist Attraction [PDF]
Tourism and Hospitality, 2020 The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences ...
Brian Garrod, David Dowell
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KRITIK TERHADAP PEMASARAN BANK SYARIAH (PENDEKATAN EKSPERIENTAL MARKETING)
Jurnal Hukum Islam, 2012 This study examines the idea of Bernard Schmitt, ‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes ...
Rinda Asytuti
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Journal of Management and Business Review, 2023 Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya +2 more
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Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
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The Southern African Journal of Entrepreneurship and Small Business Management, 2018 Background: It is easily discernible from theories that experiential marketing spawns frequent brand diagnosis, repositioning and revitalisation. However, the question as to how it can be used to leverage the repositioning and revitalisation of the ...
Boniface Okanga
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The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [PDF]
مدیریت بازرگانی, 2016 Recognition of the common attitudes of consumers in the field of consumer behavior is a strategic capability. Therefore, consumer direct experience is the first effective factor on the formation of people's attitudes towards the products and services ...
Hossein Abedi +1 more
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