Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [PDF]
مدیریت بازرگانی, 2018 Experiential marketing is one of the newest methods of marketing that has attracted customers of the target market through the related connections of brand equity and brand image.
Mashallah Hosseinzadeh, Farzane Baktash
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The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being
Complexity, 2020 Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused ...
Hongshen Liu, Yuying Fu, Hao He
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Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty [PDF]
Interdisciplinary Description of Complex Systems, 2022 As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience
İbrahim Yemez, Şükran Karaca
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Pengaruh Experiental Marketing Dan Emotional Marketing Terhadap Keputusan Pembelian (Survei Konsumen Sepatu Nike Di Indonesia Dan Di Malaysia) [PDF]
, 2016 This research aims to understandOand determineOthe influence of variable experiential_marketing and emotional marketing on purchasePdecision partially, and to understand and{{determine the differences from the influence of experiential2marketing ...
Hensen, E.J.M. +5 more
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THE EFFECT OF EXPERIENTIAL MARKETING AND PSYCHOLOGICAL PRICING ON REPURCHASE INTENTION OF CUSTOMERS IN STORE X [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors.
Poetri M.O.
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Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
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Experiential Marketing of an Underground Tourist Attraction [PDF]
Tourism and Hospitality, 2020 The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences ...
Brian Garrod, David Dowell
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Educational services promotion in line with the experiential marketing philosophy
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2019 We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy.
A. V. Prokhorov
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KRITIK TERHADAP PEMASARAN BANK SYARIAH (PENDEKATAN EKSPERIENTAL MARKETING)
Jurnal Hukum Islam, 2012 This study examines the idea of Bernard Schmitt, ‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes ...
Rinda Asytuti
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Journal of Management and Business Review, 2023 Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya +2 more
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