Results 21 to 30 of about 162,356 (290)
Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
doaj +1 more source
Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship [PDF]
المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2021 Purpose: This paper aims to test the claimed influence of Experiential Marketing (EM) on consumers' purchasing intentions of smartphones. The study also examines the mediating roles of customer satisfaction, brand loyalty, brand advocacy, and brand resonance on the EM-Purchase intentions assumed relationship.
Ahmed Abdelkader, Hend Hassan
openaire +1 more source
Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking [PDF]
, 2008 For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'.
Aykac, Selcen +5 more
core +1 more source
The Southern African Journal of Entrepreneurship and Small Business Management, 2018 Background: It is easily discernible from theories that experiential marketing spawns frequent brand diagnosis, repositioning and revitalisation. However, the question as to how it can be used to leverage the repositioning and revitalisation of the ...
Boniface Okanga
doaj +1 more source
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [PDF]
مدیریت بازرگانی, 2016 Recognition of the common attitudes of consumers in the field of consumer behavior is a strategic capability. Therefore, consumer direct experience is the first effective factor on the formation of people's attitudes towards the products and services ...
Hossein Abedi +1 more
doaj +1 more source
Management Analysis Journal, 2022 The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents.
Maulida Afiya Rahmania, Wahyono Wahyono
doaj +1 more source
Experiential Tourism and Experiential Marketing: An Innovative Approach
, 2020 The present paper addresses the theme “Experiential Tourism and Experiential Marketing” under the scope of the economy of experiences. The word “experience” appears to be very abstract and difficult to conceptualize due to its complexity and dynamic nature.
Teresa Dieguez, Oscarina Conceição
openaire +2 more sources
Investigating the effect of experiential marketing on intention to revisit healthcare and treatment organizations: A case study of clinics of the social security organization in Qom [PDF]
بیمارستان, 2023 Background and Purpose: Experiential marketing is a type of marketing strategy that attracts and engages customers by creating real-life experiences, allowing them to form lasting positive memories.
Fatemeh Daei bidgoli +2 more
doaj
Jurnal Studi Manajemen Organisasi, 2015 This research study aimed to determine the influence of customer value, experiential marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A sample of this study is 100 customers.
Imroatul Khasanah
doaj +1 more source
FEBS Open Bio, EarlyView.Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley +1 more source