Results 1 to 10 of about 5,280 (253)
Enhancing the principles of experiential marketing in ophthalmology services [PDF]
romanian journal of ophthalmology, 2021 Introduction. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and raised several debates that focused on the principles of Experiential Marketing and hedonic experiences.
Gheorghe, Iuliana Raluca +3 more
openaire +3 more sources
ANALISIS EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE DI INDUSTRI SMARTPHONE
Jurnal Siasat Bisnis, 2016 Persaingan yang ketat di industri smartphone membuat perusahaan mulai menanamkan konsep experiential marketing dan experiential value dalam memposisikan produk untuk mengalahkan pesaing.
Rydho Styawan, Budi Astuti
doaj +11 more sources
Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study [PDF]
Frontiers in Psychology, 2022 Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. However,
Hu Chen, Yingchao Wang, Na Li
doaj +2 more sources
Entertainment Marketing and Experiential Consumption [PDF]
Journal of Marketing Communications, 2006 The placement of brand references within mainstream entertainment (called here ‘entertainment marketing’) is a rapidly evolving marketing communications field in its scale and sophistication. Much previous research in the field has conceptualized entertainment marketing as promotion and focused on measuring consumer attitudes, purchase intentions and ...
Chris Hackley
exaly +13 more sources
Frontiers in Environmental Science, 2021 Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
doaj +3 more sources
Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2021 Purpose: This paper aims to test the claimed influence of Experiential Marketing (EM) on consumers' purchasing intentions of smartphones. The study also examines the mediating roles of customer satisfaction, brand loyalty, brand advocacy, and brand ...
Hend Hassan, Ahmed Abdelkader
doaj +2 more sources
Jurnal Aplikasi Bisnis dan Manajemen, 2023 This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky +2 more
doaj +1 more source
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [PDF]
مدیریت بازرگانی, 2018 Experiential marketing is one of the newest methods of marketing that has attracted customers of the target market through the related connections of brand equity and brand image.
Mashallah Hosseinzadeh, Farzane Baktash
doaj +1 more source
Journal of Economics, Business & Accountancy Ventura, 2022 Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and ...
Johannes Johannes, Deci Fachrosi
doaj +1 more source
Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty [PDF]
Interdisciplinary Description of Complex Systems, 2022 As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience
İbrahim Yemez, Şükran Karaca
doaj +1 more source