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ANALISIS EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE DI INDUSTRI SMARTPHONE
Jurnal Siasat Bisnis, 2016 Persaingan yang ketat di industri smartphone membuat perusahaan mulai menanamkan konsep experiential marketing dan experiential value dalam memposisikan produk untuk mengalahkan pesaing.
Rydho Styawan, Budi Astuti
doaj +11 more sources
Frontiers in Environmental Science, 2021 Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
doaj +3 more sources
Entertainment Marketing and Experiential Consumption [PDF]
Journal of Marketing Communications, 2006 The placement of brand references within mainstream entertainment (called here ‘entertainment marketing’) is a rapidly evolving marketing communications field in its scale and sophistication. Much previous research in the field has conceptualized entertainment marketing as promotion and focused on measuring consumer attitudes, purchase intentions and ...
Chris Hackley
exaly +12 more sources
Reflecting on experiential learning in marketing education [PDF]
The Marketing Review, 2014 © Westburn Publishers Ltd 2014. This is the preprint (pre peer-review) version of an article which has been published in its definitive form in Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for ...
Brennan, Ross
exaly +3 more sources
Review of Management, Accounting, and Business Studies, 2023 This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari +1 more
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Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study [PDF]
Frontiers in Psychology, 2022 Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. However,
Hu Chen, Yingchao Wang, Na Li
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Jema: Jurnal Ilmiah Bidang Akuntansi dan ManajemenThe sustainable growth of tourist destinations relies heavily on revisit intention. Retaining repeat tourists is not only more economical but also about five times more profitable than attracting new ones.
Ina Ratnamiasih +3 more
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Pengaruh Experiential Marketing terhadap Customer Satisfaction Serta Dampaknya pada Customer Loyalty (Survei pada Pengguna Smartphone di Komunitas Online Apple dan Samsung Regional Bandung) [PDF]
, 2016 Dalam persaingan pasar yang hiperkompetitif, loyalitas pelanggan menjadi hal terpentingbagi Perusahaan dan mereknya untuk dapat bertahan dan memenangkan persaingantersebut.
Devindiani, E. (Eva) +1 more
core +3 more sources
Jurnal Aplikasi Bisnis dan Manajemen, 2023 This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky +2 more
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Journal of Economics, Business & Accountancy Ventura, 2022 Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and ...
Johannes Johannes, Deci Fachrosi
doaj +1 more source