Results 231 to 240 of about 9,166,726 (386)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne   +9 more
wiley   +1 more source

Mass Spectrometry Structural Proteomics Enabled by Limited Proteolysis and Cross‐Linking

open access: yesMass Spectrometry Reviews, EarlyView.
ABSTRACT The exploration of protein structure and function stands at the forefront of life science and represents an ever‐expanding focus in the development of proteomics. As mass spectrometry (MS) offers readout of protein conformational changes at both the protein and peptide levels, MS‐based structural proteomics is making significant strides in the
Haiyan Lu   +4 more
wiley   +1 more source

Noncanonical Pathways of Proteasome Inhibition in HPV‐Negative Head & Neck Cancer

open access: yesMolecular Carcinogenesis, EarlyView.
Conceptual illustration of the differential effect of CFZ on HPV negative and positive HNSCC. ABSTRACT Carfilzomib, a second‐generation proteasome inhibitor approved for the treatment of multiple myeloma, is a highly potent and selective inhibitor of the CT‐L activity of the i20S proteasome.
Hye‐Yeon Lee   +5 more
wiley   +1 more source

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