Results 211 to 220 of about 1,152,928 (283)

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source

In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler   +3 more
wiley   +1 more source

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang   +2 more
wiley   +1 more source

Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand–cause research generally treats coherence between a brand and a social cause as a prerequisite for authenticity, leaving unexplained why some moderately misfitting initiatives are judged more authentic than expected. We develop a paradox‐based process account in which authenticity arises not only from coherence but also from consumers ...
Christina Papadopoulou   +2 more
wiley   +1 more source

Driven to Win, Destined to Lose? A Process Model of How Sports Betting Escalates Into Gambling Harm and Shapes Help‐Seeking

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Sports betting has become a routine part of watching sport. Online and mobile platforms let consumers bet continuously, receive instant feedback, and respond to new odds throughout a match. Frequent betting is known to raise the risk of gambling‐related harm, but far less is known about the psychological mechanisms through which that harm ...
Wagner Junior Ladeira   +5 more
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Influencer Breaks as Relational Interruptions: The Roles of Attribution, Disappointment, and Emotional Attachment

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Temporary breaks from content creation have become increasingly common among social media influencers, yet little is known about how such interruptions affect follower retention. Drawing on attribution theory and relationship research, we conceptualize influencer breaks as relational interruptions and examine how followers respond to these ...
Mithila Mehta   +2 more
wiley   +1 more source

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