Results 171 to 180 of about 66,132 (204)
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Fads: segmenting the fad‐buyer market
Journal of Consumer Marketing, 2003Marketers occasionally seek short‐term opportunities through marketing fads. The literature offers little guidance to these marketers and is even discouraging by noting that fads do not satisfy strong consumer needs. Our research examines the fad construct.
Bryan Lilly, Tammy R. Nelson
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Starting a Functional Assessment of Depression (FAD): Development of a FAD
Behavior Modification, 2011Despite abundance of treatment outcome studies, researchers have failed to identify a treatment for depression that works for all individuals. A possible solution is to individualize depression treatment. To test whether this strategy will be more effective, an assessment tied to theory of intervention is necessary.
Sabrina M, Darrow, William C, Follette
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[155] Photoreductants of FAD and of FAD-dependent oxidases
1971Publisher Summary This chapter discusses the rates and efficiencies of reductants for the photoreduction of flavine-adenine dinucleotide (FAD) and of FAD-dependent oxidases. The photoreduction of FAD and flavoproteins requires only one photoreductan, namely—ethylenediaminetetraacetate (EDTA). During the photoreduction of FAD-dependent oxidases like D-
C. Veeger, J.F. Koster, D.B. McCormick
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