Towards a Better Understanding of Fashion Clothing Involvement [PDF]
Australasian Marketing Journal, 2012 This study is concerned with consumer involvement in fashion clothing. Amidst the consumer objects that facilitate everyday life, fashion clothing is an important and meaningful object for many consumers. In the extant consumer literature few studies have attempted to examine fashion clothing involvement, particularly in terms of its causes and ...
Hourigan, Sally, Bougoure, Ursula-Sigrid
exaly +6 more sources
Modelling fashion clothing involvement among gay consumers in South Africa
Cogent Social Sciences, 2020 This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses.
Nkosivile Welcome Madinga +3 more
doaj +4 more sources
Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism [PDF]
Journal of Humanities and Applied Social Sciences, 2020 Purpose – Fashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with fashion clothing in the Egyptian context.
Riham Mohamed Talaat
doaj +2 more sources
How Pet Attachment Is Associated with Human–Pet Co-Fashion Purchase Intention: The Roles of Relational Identity and Fashion Involvement [PDF]
Behavioral SciencesAs pets increasingly function as family members, emotional companions and resources for identity expression, pet-related fashion consumption has expanded from pet clothing to human–pet co-fashion, in which owners and pets present a coordinated style ...
Yuechun Ding, Lixian Liu
doaj +2 more sources
Predictors of fashion clothing involvement among Indian youth [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2010 In developing countries, consumers are becoming conscious of fashion brands. The research was directed towards understanding the determinants of fashion clothing involvement of Indian youth. A primary research study was conducted on Indian college students aged between 18 and 24 years using the fashion clothing involvement scale developed by O’Cass to ...
Sapna Rakesh, Arpita Khare
exaly +2 more sources
The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity [PDF]
SAGE Open, 2018 There is a general belief that fashion involvement leads toward unsustainability. To resolve this issue, the present study aims to explore that whether sustainable fashion consumption is characterized by an individual’s fashion consciousness and his pro ...
Ali Razzaq +3 more
doaj +2 more sources
Reviewing the Effect of Religion, Materialism and Demographic Features of the Consumer on Mental Involvement in Fashion Clothing (Case Study: Yazd) [PDF]
Taḥqīqāt-i Farhangī-i Īrān, 2015 Among the factors that are necessary to facilitate the consumer’s daily life with high mental involvement, fashion clothing is an important and significant factor for many consumers.
Seyed Mahdi Alhosseini Almodarresi +3 more
doaj +2 more sources
Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2011 India presents a large market for global fashion brands. The purpose of the research was to examine the influence of consumers’ susceptibility to interpersonal influence (CSII), collective self-esteem (CSE) and demographics on Indian consumers’ fashion clothing involvement. The CSE and demographics were considered as moderators on CSII.
Arpita Khare
exaly +2 more sources
The Trousers and Research Methodology for Oppressive Design
Diseña, 2023 As clothing represents social, political, and performative values pertaining to gender, it is not surprising that they also serve as oppressive designed objects.
Ory Bartal
doaj +11 more sources
Self-image and Fashion Leadership: Focusing on Clothing Involvement and Consumer Confidence [PDF]
Fashion & Textile Research Journal, 2015 Song-Yi Youn, Kyu-Hye Lee
exaly +2 more sources