Results 11 to 20 of about 1,653,704 (221)
Clustering Consumers Through their Consumption Behavior: Analysis on the Fashion Industry [PDF]
Management and Economics Review, 2020 The actual paper aimed to confirm the validity of the consumer styles inventory scale, developed by Sproles and Kendall (1986) on people aged 18-45 years based on their consumption behaviour when it comes to the clothing industry.
Andreea-Ionela PUIU
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Mathematics, 2021 The article explores the mechanisms that affect consumers’ interest in luxury clothing innovations. The actual research aims to investigate the effect of status quo and clothing involvement on consumer brand loyalty. More, it was intended to quantify the
Andreea-Ionela Puiu +3 more
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Frontiers in Psychology, 2022 Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast.
Tian Hewei
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Subjective Age Trends and Fashionable Clothes Involvement [PDF]
Journal of Marketing Research and Case Studies, 2012 Age is a socio-demographic variable widely used in marketing. However, the use of this criterion sometimes reveals surprising and unexpected aspects noticeably the consumption of children’s products and services by adults and the use of articles for youth by very old people.
Sarra Sghaier, Abderrazak Gharbi
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Cleaner and Responsible Consumption, 2023 The way each person dresses has been considered a cultural manifestation and a portrait of societies, where each one expresses their habits, customs and values.
Estrela Ferreira Cruz +1 more
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Consumer involvement profiles: An application of consumer involvement in mobile industry [PDF]
Management Science Letters, 2014 This paper investigates consumer involvement profile among people who intend to purchase mobile devises. The study considers the effects of various factors influencing on purchase intention including consumers’ personal characteristics such as age ...
Homa Rahbarian +1 more
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Expanding Conflicts of Interest in Public Health Research
Voices in Bioethics, 2021 Photo by Mehdi Imani on Unsplash ABSTRACT Non-Profit and Non-Governmental Organizations (NPOs/NGOs) often receive research funds from private for-profit corporations through Corporate Social Responsibility (CSR). Harm industries such as tobacco and
Vishnu Subrahmanyam
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ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT
Science and Technology Development Journal, 2011 This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city.
Trang Thi Mai Nguyen, Tam Do Cong Huynh
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High-street fashion brand communication amongst female adolescents [PDF]
, 2010 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a ...
Methanuntakul, Kanwipa
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An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
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