Results 201 to 210 of about 1,653,704 (221)
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Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing
Australasian Marketing Journal, 2001This study examines the relationships between gender, age, self-monitoring, materialism, fashion clothing consumption motives and fashion clothing involvement. The study initially builds on the work of Browne and Kaldenberg (1997) and Auty and Elliott (1998) in relation to self-monitoring and involvement, however, this research uses different measures ...
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An extended theoretical model of fashion clothing involvement
Journal of Fashion Marketing and Management, 2009Purpose – For centuries the phenomenon of fashion behaviour has been a subject of discussion for social analysts, cultural historians, moral critics, academic theorists and business entrepreneurs. These different fields suggest the relevance of the topic for marketing management, for example.
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Influence of collective self esteem on fashion clothing involvement among Indian women
Journal of Fashion Marketing and Management, 2012PurposeThe purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement.Design/methodology/approachData were collected by contacting women in their offices, colleges, and malls in five different cities of India (n=397).
Arpita Khare
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How cosmopolitan are Indian consumers?: a study on fashion clothing involvement
Journal of Fashion Marketing and Management, 2014Purpose– The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied.Design/methodology/approach– Survey technique through self-administered questionnaire was used for data collection in both ...
Arpita Khare
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Journal of Fashion Marketing and Management, 1999
This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and tall‐sized consumers were compared, and the relationship among the three variables was examined. Petite and tall‐sized women's shopping characteristics were identified.
Seulhee Yoo +2 more
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This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and tall‐sized consumers were compared, and the relationship among the three variables was examined. Petite and tall‐sized women's shopping characteristics were identified.
Seulhee Yoo +2 more
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Journal of the Korean Society of Clothing and Textiles, 2010
This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion.
Dae-Geun Jun +2 more
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This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion.
Dae-Geun Jun +2 more
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Journal of Global Fashion Marketing, 2017
Consumer researchers specifically interested in popularity have generally focused on either product popularity or brand popularity but have been largely silent on the subject of the need for popula...
Håkan Cengiz
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Consumer researchers specifically interested in popularity have generally focused on either product popularity or brand popularity but have been largely silent on the subject of the need for popula...
Håkan Cengiz
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Journal of Fashion Marketing and Management
PurposeThe main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study is to investigate if this mediation varies based on gender.Design/methodology ...
Håkan Cengiz
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PurposeThe main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study is to investigate if this mediation varies based on gender.Design/methodology ...
Håkan Cengiz
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Influence of normative and informative values on fashion clothing involvement of Indian women
Journal of Customer Behavior, 2012Arpita Khare
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International Journal of Consumer Studies, 2011
AbstractThe research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion ...
Meenakshi Handa, Arpita Khare
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AbstractThe research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion ...
Meenakshi Handa, Arpita Khare
openaire +1 more source