Results 211 to 220 of about 1,653,704 (221)
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Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
Journal of Product & Brand Management, 2008PurposeThe purpose of this article is to examine Chinese generation Y consumers' fashion clothing involvement effects on specific brand related consumer responses including brand status, brand attitude and willingness to pay a premium for a specific brand.Design/methodology/approachA self‐completion questionnaire survey was administered in China to ...
O'Cass, Aron, Choy, Eric
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Journal of Economic Psychology, 2000
The drive to understand the purchasing and consumption behaviour of individuals and market segments has created significant interest in the construct of involvement. This study proposes and tests four types of involvement: (a) product involvement; (b) purchase decision involvement; (c) advertising involvement and (d) consumption involvement.
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The drive to understand the purchasing and consumption behaviour of individuals and market segments has created significant interest in the construct of involvement. This study proposes and tests four types of involvement: (a) product involvement; (b) purchase decision involvement; (c) advertising involvement and (d) consumption involvement.
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2014
The relationship between personality and consumption was investigated by employing the Meta-Theoretic Model of Motivation and Personality to predict two personality traits: involvement with sports and fashion clothing. Empirical support for the model was obtained and its power to account for variance in the studied behaviors was also analyzed.
Plínio Rafael Reis Monteiro +1 more
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The relationship between personality and consumption was investigated by employing the Meta-Theoretic Model of Motivation and Personality to predict two personality traits: involvement with sports and fashion clothing. Empirical support for the model was obtained and its power to account for variance in the studied behaviors was also analyzed.
Plínio Rafael Reis Monteiro +1 more
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Journal of Global Fashion Marketing, 2013
This research examines the influence of cosmopolitanism, identification with global consumers, and consumers' susceptibility to interpersonal influence (CSII) on Indian consumers' fashion clothing ...
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This research examines the influence of cosmopolitanism, identification with global consumers, and consumers' susceptibility to interpersonal influence (CSII) on Indian consumers' fashion clothing ...
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2015
There is an increasing trend of a strong preference for or bonding to, possessions which is tied to the rise of individualism in our modern consumer society. Individuais increasingly define themselves and others in terms of their possessions and possessions have come to serve as key symbols for personal qualities, attachments and interests.
A. O’Cass, Thomas Muller
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There is an increasing trend of a strong preference for or bonding to, possessions which is tied to the rise of individualism in our modern consumer society. Individuais increasingly define themselves and others in terms of their possessions and possessions have come to serve as key symbols for personal qualities, attachments and interests.
A. O’Cass, Thomas Muller
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Fashion clothing involvement and purchasing decisions are interesting subjects in the field of consumer behavior. This research examines relationship among the fashion clothing involvement, materialist tendencies and impulsive buying behaviors of the university students. A questionnaire form has been created to get the necessary data.
ÖZTÜRK, Abdulkadir, NART, Sima
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ÖZTÜRK, Abdulkadir, NART, Sima
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2015
MCom (Marketing Management), North-West University, Vaal Triangle Campus ...
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MCom (Marketing Management), North-West University, Vaal Triangle Campus ...
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