Self-Image Enhancement through Branded Accessories among Youths: A Phenomenological Study in India [PDF]
, 2016 Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat.
Acharya, Anitha, Gupta, Manish
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A STUDY OF PLANNED IMPULSIVE BUYING ON CONSUMERS IN INDONESIA [PDF]
, 2014 Marketing process in a company will be successful if they can understand the unique character of their consumers. Unique characteristic of Indonesian consumer who unplanned and who have unplanned spending pattern became such opportunities for the company
Diana , Aqmala, Naili , Farida
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An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
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Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]
, 2016 Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
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Representativeness of the European Social Partner Organisations: Textiles and Clothing Sector [PDF]
, 2013 This study provides information designed to aid sectoral social dialogue in the textile and clothing sector. The study is divided into three parts: a summary of the sector’s economic background; an analysis of the social partner organisations in all the ...
Eurofound
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Investigation of social shopping for fashion in apparel market of Tehran
تحقیقات بازار یابی نوین, 2014 Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long ...
MohammadRahim Esfidani +2 more
doaj
DEFRA Clothing Action Plan [PDF]
, 2011 As part of Defra’s Sustainable Consumption and Production (SCP) programme, a voluntary clothing industry initiative was co-ordinated by Defra with the aim to improve the environmental and ethical performance of clothing.
Maxwell, Dorothy, Williams, Dilys
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Promoting Sustainable Indian Textiles: final report to the Department for Environment, Food and Rural Affairs (Defra), London, UK [PDF]
, 2010 In 2009, the Department for Environment, Food and Rural Affairs (Defra), through the Sustainable Development Dialogue (SDD) fund, backed the Centre for Sustainable Fashion (CSF) at London College of Fashion and Pearl Academy of Fashion (PAF), New Delhi ...
Higginson, Hannah +3 more
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The Influence of Involvement and Awareness on UAE Women Attitude Towards Fashion Clothing
International Journal of Marketing Studies, 2018 The landscape of fashion industry in UAE has changed and evolved over the years in unprecedented way. This study examines the influence of involvement and awareness on UAE women attitude towards fashion clothing. In addition, we will shed some light on fashion industry inside UAE.
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The Influence of Middle Aged Women's TV Media Involvement on Difference Age, Youth-pursuing Clothing Behaviors and Fashion Leadership [PDF]
Journal of the Korean Society for Clothing Industry, 2010 Middle aged women these days not only consider themselves as younger than actual, maintain figures and looks of younger women, but also show a big interest to fashion goods as younger generations. The TV media has a big influence on this trend. This study is conducted to figure out how the TV media involvement of middle aged women affects their ...
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