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How fashion influencers contribute to consumers' purchase intention

, 2020
This study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.,To achieve this goal, the authors propose a ...
Youssef Chetioui   +2 more
semanticscholar   +1 more source

Fashion Adoption: Theory and Pragmatics

Clothing and Textiles Research Journal, 1991
The Sproles'model of fashion adoption was selected to examine the adoption of the short skirt among employed women. Sproles'concepts of adopter identity and motivations were operationalized using measures from previous clothing-related studies of employed women.
Sandra Forsythe   +2 more
openaire   +1 more source

TOWARD AN ECONOMIC THEORY OF FASHION

Economic Inquiry, 1993
Competition for rank within animal societies is an innate drive recognized in sociobiological and evolutionary theory. In human societies, fashion signals social rank or status. We extend standard economic theories of competitive and noncompetitive markets to analyze fashion by including the status‐seeking incentive.
PHILIP R. P. COELHO, JAMES E. MCCLURE
openaire   +1 more source

The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption

Journal of Fashion Marketing and Management
PurposeSustainable fashion encompasses principles of ethical production, fair trade, and the use of organic materials. This study explores the antecedents influencing behavioural intentions to purchase sustainable fashion among Brazilian fashion ...
Luiza Gonçalves Ferreira Nicolau   +3 more
semanticscholar   +1 more source

Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?

Journal of Global Fashion Marketing
Generation Z consumers are interested in sustainability issues, but they often perceive sustainable fashion as expensive, unfashionable, and inaccessible. Previous studies suggest that secondhand fashion can be a cost-effective and attractive sustainable
Sophia Boyer, Zi-Ming Jiang, Jewon Lyu
semanticscholar   +1 more source

Fashion and Museums: Theory and Practice

Choice Reviews Online, 2015
Review of Fashion and Museums: Theory and Practice, Reviewed March 2015 by Kathryn Stine, Senior Digital Curator, Visual Resources Center, UC Berkeley History of Art Department, katstine@berkeley.edu.
openaire   +2 more sources

Numerical Flexibility — A Fashionable Theory

1987
Flexibility does not solely relate to the work people actually do but also to the number of those employed to do it. Of course, there is nothing new in this phenomenon, particularly with regard to part-time workers in some industries and temporary workers in others.
openaire   +1 more source

On Some Fashions in Economic Theory

Canadian Journal of Economics and Political Science, 1954
I have interpreted the rather facetious title given me by the programme committee as permission to speak rather light-heartedly, even irresponsibly, about a few of the changes in the formal methods of analysis in the field of economic theory; to speak of fashions in tools, fashions in gadgets, fashions, if you will forgive me, in models.In the 1920's ...
openaire   +1 more source

Overview of Fashion Brand Internationalization: Theories and Trends

2016
Fashion is one of retailing’s most actively internationalizing sectors. Relatively little is known about the diverse aspects of fashion brand internationalization, despite unprecedented levels of activity in this area for the past two decades. This introductory chapter reviews the characteristics of the fashion industry, the main differences between ...
Jin B., CEDROLA, ELENA
openaire   +2 more sources

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