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Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude

Journal of Fashion Marketing and Management, 2023
PurposeThe purpose of this study is to examine the impact of fashion influencer measures on consumers' purchase intentions and the mediation of attitudes to understand the phenomenon of influencer marketing in the backdrop of the fashion industry.Design ...
A. Tiwari   +3 more
semanticscholar   +1 more source

The Fashioned Body: Fashion, Dress and Modern Social Theory, Joanne Entwistle (2023), 3rd ed.

Fashion, Style & Popular Culture, 2023
Review of: The Fashioned Body: Fashion, Dress and Modern Social Theory, Joanne Entwistle (2023), 3rd ed.
Kelly L. Reddy-Best
semanticscholar   +1 more source

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

Journal of Fashion Marketing and Management, 2022
PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in ...
Jordana Lira, M. F. D. Costa
semanticscholar   +1 more source

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Young Consumers, 2022
Purpose This study aims to study the attitude toward purchasing luxury fashion of young consumers based on an extended model that integrates the constructs of the theory of reasoned action (TRA), identity theory, social identity theory, affect–behavior ...
M. Lau, P. Ng, Elaine Chan, C. T. Cheung
semanticscholar   +1 more source

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

European Business Review, 2021
Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC).
Amélia Brandão   +1 more
semanticscholar   +1 more source

Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers' purchase decisions.

Waste Management, 2021
Fast-fashion industry is characterized by short product life-cycles, high volatility, affordable prices, and consumers' high impulse purchase decisions, which result in massive levels of waste and greenhouse gas emissions.
Michela Cesarina Mason   +2 more
semanticscholar   +1 more source

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

Journal of Fashion Marketing and Management, 2021
PurposeThis article critically synthesizes the literature on sustainable fashion, the movement behind it and plausible fashion adoption theories. Then, to build on those studies, developing a new theory about adopting sustainable fashion – mainly among ...
Iris Mohr, Leonora Fuxman, A. Mahmoud
semanticscholar   +1 more source

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