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Fast data for fast fashion

Retail and Distribution Management, 1979
Wallis has a chain of some 70 fashion shops in the UK and Europe, through which they sell clothes they manufacture themselves. Robin Happe joined Wallis some three years ago, and this paper outlines the methods which the company uses to furnish the data necessary for the reporting system around which merchandising procedures revolve.
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Digital Kimono: Fast Fashion, Slow Fashion?

Fashion Theory, 2017
Fashion in the twenty-first century is typically fast fashion, characterized by mass production, high turnover and goods designed for a short lifespan.
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Fast-fashion faux pas

Strategic Direction, 2022
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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Fast fashion goes global

Strategic Direction, 2015
Purpose – To trace the development of the Benetton Group and describe the causes and consequences of the clothing retailer’s transition from a market-driving to a market-driven strategy. Design/methodology/approach – Presents a history of the company from its ...
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Fast Fashion Business Model

2016
Fast fashion is a commonly adopted strategy in fashion retailing, the relevance of which is well recognized both in academia and in practice; however fast fashion research is still under-developed and frequently focused on a single aspect of management or marketing.
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The fashion for fasting

New Scientist, 2018
Fasting diets seem here to stay and the evidence that they are good for you is stacking up. Caroline Willians tries one for herself.
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Fast fashion requires fast marketing: the role of category management in fast fashion positioning

Journal of Fashion Marketing and Management, 2006
Purpose - The purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the application of CM in the UK fashion sector. Design/methodology/approach - Qualitative research was employed through an exploratory case study method.Findings ...
Sheridan, Mandy   +2 more
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Fast Fashion goes „Green“

2019
Während in manchen Branchen, wie beispielsweise der Lebensmittelindustrie, ressourcenschonende, umweltfreundliche Produkteigenschaften bereits seit Längerem etabliert sind und ein wichtiges Kaufkriterium für KonsumentInnen darstellen, lassen weitreichende Nachhaltigkeitsvorhaben in der Modeindustrie noch auf sich warten.
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Fast fashion

2017
Ann-Marie Kennedy   +4 more
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RESEARCH ON FAST FASHION AND FAST FASHION RETAILING IN TURKISH APPAREL SECTOR

2019
Apparel sector has a significant market structure which is affected from economical developments as well as changes rapidly. Then, fast fashion is especially for the recent 10 years has increased its effect on apparel sector. It started to be evaluated as a differentiation strategy and a business model applied by firms in order to create competitive ...
Haciola Y., Atilgan T.
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