Results 241 to 250 of about 638,903 (312)
Psychology &Marketing, EarlyView.ABSTRACT Despite growing interest in vegan products, research examining the motivations, underlying psychological processes, and boundary conditions that drive consumer preference for vegan products remains limited. Drawing on theories of temporal self and appraisal theory, we find that an immediate message appeal (e.g., animal welfare), as compared to
Mona Safizadeh +2 more
wiley +1 more source
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
Psychology &Marketing, EarlyView.ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source
How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol
Psychology &Marketing, EarlyView.ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren +6 more
wiley +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption
Psychology &Marketing, EarlyView.ABSTRACT Do‐it‐yourself (DIY) products are widespread in the marketplace yet remain under‐researched. The present study therefore investigates consumers’ preferences for DIY products from an evolutionary psychology perspective. Specifically, we explore how the activation of two romantic relationship motives affects men's and women's DIY product ...
Ali Gohary +2 more
wiley +1 more source
Managerial and Decision Economics, EarlyView.ABSTRACT Exchanges in franchise systems are embedded in the level of trust that exists in franchisee–franchisor relationships. Although trust is essential in business relationships, it can unfold a negative side effect on the appreciation of exchange in these relationships as hidden costs of trust.
Matthias Glaser +2 more
wiley +1 more source
Skeletal Muscle Microbiopsies in Children and Adults—Tolerability, Sample Yield, and Analyzability
Muscle &Nerve, EarlyView.ABSTRACT Introduction/Aims Traditional methods of sampling skeletal muscle tissue are invasive. This study aimed to evaluate a sub‐millimeter core‐biopsy (microbiopsy) as a potentially more tolerable method, with further regard to tissue yield and analyzability of RNA expression.
Emil Rydell Högelin +9 more
wiley +1 more source
Naval Research Logistics (NRL), EarlyView.ABSTRACT This paper examines the impacts of Volume‐Based Procurement (VBP) policies on pharmaceutical supply chains, with a focus on the strategic behaviors of manufacturers. VBP aims to reduce costs and stabilize supplies by centralizing procurement through competition based on volumes and prices.
Nani Zhou, Tong Wang, Guohua Wan
wiley +1 more source
Generalist‐pollinated Arabis alpina exhibits floral scent variation at multiple scales
Nordic Journal of Botany, EarlyView.Plants that depend on animals for reproduction often use complex floral traits to attract pollinators. Floral scent is recognized as part of the pollinator attraction module and can be shaped by plant‐pollinator interactions. In recent decades, research has started to reveal the dynamic properties of floral scent, identifying patterns of spatial and ...
Hanna Thosteman +5 more
wiley +1 more source