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Environmental Marketing After Association of National Advertisers v. Lungren: Still Searching for an Improved Regulary Framework [PDF]
, 1995 Coffee, Brett B
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1981
Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising.
Gallo, Anthony E., Gallo, Anthony E.
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Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising.
Gallo, Anthony E., Gallo, Anthony E.
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Advertised Foods on Children's Television
Archives of Pediatrics & Adolescent Medicine, 1995To assess the quantity and nutritional value of foods advertised on children's television following new regulations and an expanded number of networks.Children's television hours were surveyed (with use of a method modeled on previously published studies, for purposes of comparison).Seven local network affiliates; all but one are broadcast nationally ...
H L, Taras, M, Gage
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1980
The food marketing system is the largest user of national media advertising among all industries. Food manufacturers, retailers, and service companies spent $2.5 billion in 1978, more than twice the amount spent for automobile and gasoline advertising, the second largest user.
Gallo, Anthony E. +5 more
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The food marketing system is the largest user of national media advertising among all industries. Food manufacturers, retailers, and service companies spent $2.5 billion in 1978, more than twice the amount spent for automobile and gasoline advertising, the second largest user.
Gallo, Anthony E. +5 more
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Food-Related Advertising Targeting Children
2012While technological advances are credited with decreasing Mexico’s rate of under-nutrition, they have contributed to a rapid increase in childhood obesity nationwide. About one quarter of Mexican youth are overweight or obese, leading to serious medical conditions in adulthood, including Type 2 diabetes, cancer and cardiovascular disease.
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Redefining “Child-Directed Advertising” to Reduce Unhealthy Television Food Advertising
American Journal of Preventive Medicine, 2013Food and beverage companies have pledged to reduce unhealthy marketing to children through the Children's Food and Beverage Advertising Initiative (CFBAI). However, public health experts question the initiative's effectiveness because pledges apply to only some types of marketing.
Jennifer L, Harris +3 more
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Appetite, 2009
Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims ...
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Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims ...
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The history of food advertising intersects with a wide range of scholarship, including studies of business, gender, class, race, and region. Advertisements are rich historical sources, offering glimpses of the daily habits and aspirations of consumers. Food manufacturers beginning in the nineteenth century developed strategies to market their products ...
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