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Frame Analysis

2006
<p>El genio de Goffman sigue estando directa e indirectamente en el coraz&oacute;n de la revoluci&oacute;n de la psicolog&iacute;a social, una revoluci&oacute;n que comenz&oacute; en los setenta, pero que todav&iacute;a ha de derrocar el neo-conductismo rampante de la corriente dominante. El cambio de &eacute;nfasis de
Goffman Erving   +2 more
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Frame Analysis

Psychology & Marketing, 1985
AbstractThe background, theory, and method of “frame analysis”—a two‐phase marketing research method for generating and analyzing qualitative data—is presented. Frames are abstractions or “higher order knowledge structures” and the objective of “frame analysis” is to identify the “frames” (or schemes or scripts) of consumers and then segment consumers ...
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