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Spring 2017, Affordable Drinking Water in Emerging Markets: Student Field Research in Rwanda [PDF]
, 2017 Drew, Ilona
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From franchisee experience to customer experience: their effects on franchisee performance
Journal of the Academy of Marketing Science, 2021Despite the importance of experience, the question of whether and how a franchisee’s operating experience affects performance remains undertheorized. Taking a multi-unit franchisee owner’s perspective, we unravel the performance effect of an owner’s operating experience.
Pushpinder Gill, Stephen K. Kim
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Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance
Journal of Marketing Research, 2017Franchisors’ long-term viability is tied to the ongoing operations of their franchisees. To ensure the ongoing performance of franchisees, franchisors deploy multiple governance mechanisms. This study assesses how governance mechanisms deployed to enhance franchisee ability (via selection and socialization) and motivation (via incentives and ...
Kersi D. Antia +2 more
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Antecedents of Franchisee Trust
Journal of Marketing Channels, 2013Very little is known about how franchisors can maintain and/or create trust among their franchisees. This article develops a theoretical framework on antecedents of franchisees' trust in their franchisors and franchise systems. We integrate franchising literature with literature on trust in other organizational contexts to develop propositions and an ...
Croonen, E.P.M., Brand, M.J.
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The Franchisor-Franchisee Relationship: Perceptions of Franchisees
Journal of Small Business & Entrepreneurship, 2000Abstract The objective of this exploratory study was to examine the franchisor-franchisee relationship from the franchisees’ perspective. Data were collected using a survey of 307 U.S. franchisees from four different industries. Results of this study suggest that approximately one in four franchisees were dissatisfied with the state of their ...
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Understanding franchisee performance
International Journal of Retail & Distribution Management, 2018Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee ...
Colla, Enrico +5 more
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The Effect of Electronic Communication Among Franchisees on Franchisee Compliance
Journal of Marketing Channels, 2003Abstract The virtual organization has emerged as a result of the availability of information technology. One business model well suited to the virtual form is franchising. Since the success of franchise organizations is highly dependent on communication effectiveness, these organizations are beginning to adopt technologynamely, private corporate ...
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The Franchisor—Franchisee Relationship
Cornell Hotel and Restaurant Administration Quarterly, 1997A study of 331 general managers with two major U.S. hotel chains found that a strong relationship between a franchisee and a franchisor meant better hotel performance compared to competing hotels and to other hotels in the chain. The properties with a strong relationship to headquarters had higher quality-assurance and guest-satisfaction ratings than ...
James R. Brown, Chekitan S. Dev
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