Results 181 to 190 of about 520 (271)
Journal of Experimental Zoology Part B: Molecular and Developmental Evolution, EarlyView.
Mark Rebeiz +9 more
wiley +1 more source
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source
ABSTRACT Taking a relational approach, this research investigates why people are so prone to gossip about their favorite celebrities relative to other targets. We focus on the emotional dynamics that characterize the choice of whether to gossip and compare parasocial relationships—one‐sided bonds in which celebrities influence consumers, but not vice ...
Gaia Giambastiani +2 more
wiley +1 more source
Prokaryotic-virus-encoded auxiliary metabolic genes throughout the global oceans. [PDF]
Tian F +12 more
europepmc +1 more source
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source
Astragalus polysaccharides augment BMSC homing via SDF-1/CXCR4 modulation: a novel approach to counteract peritoneal mesenchymal transformation and fibrosis. [PDF]
Wang F +10 more
europepmc +1 more source
Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption
ABSTRACT Do‐it‐yourself (DIY) products are widespread in the marketplace yet remain under‐researched. The present study therefore investigates consumers’ preferences for DIY products from an evolutionary psychology perspective. Specifically, we explore how the activation of two romantic relationship motives affects men's and women's DIY product ...
Ali Gohary +2 more
wiley +1 more source
Cavitation-enhanced aroma and browning: A multiscale study of star anise (Illicium verum Hook. f.) pretreated by ultrasound and electrolyzed water. [PDF]
Zhang S +9 more
europepmc +1 more source
Abstract Background Temporary feeding tubes are common in pediatric healthcare, but research on understanding how clinicians manage their use and understand the impact on families is limited. Existing research often overlooks clinician perspectives despite tensions between clinical priorities and family needs. This study aimed to understand clinicians'
Claire Reilly +4 more
wiley +1 more source
Astragalus membranaceus and its monomers treat peritoneal fibrosis and related muscle atrophy through the AR/TGF-β1 pathway. [PDF]
Sheng L +9 more
europepmc +1 more source

