Results 251 to 260 of about 204,124 (316)

Market Interviews in Shared Traumatic Reality: A Trauma‐Informed, Co‐Constructed Framework

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Qualitative market interviews may become trauma‐sensitive when ordinary questions about consumption, work, finance, mobility, identity, professional continuity, or institutional trust intersect with displacement, insecurity, loss, or ongoing threat.
Nataliia Kochkina   +3 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

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