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Gen-Z and Harmony Community

Jurnal Teologi (JUTEOLOG), 2023
Di zaman serba modern ini setiap kita merasakan kemajuan teknologi yang begitu canggih. Bahkan kecanggihan teknologi ini membuat beberapa orang lebih terlihat sibuk dan memperdulikan kepentingannya sendiri. Kesibukan terhadap diri sendiri bisa terlihat pada generasi yang sangat erat hubungannya dengan kemajuan zaman ini.
Woen, Victoria
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Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising [PDF]

Frontiers in Communication
IntroductionGen Z, a tech-savvy consumer group, has highly evolved in its approach to new-age advertising. The rise of Generative Artificial Intelligence (Gen AI) has revolutionized advertising by enabling hyper-personalized content, making it essential to understand its influence on Generation Z (Gen Z) population. This study explores the responses of
Rupa Peter, Veni Roshith, Sheethal Lawrence, Arthi Efcibha Mona, Kodhai B. Narayanan, Fathima Yusaira   +5 more
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Gen Z Purchasing Decisions Through Brand Awareness and Consumer Preferences: The Moderating Role of Social Media Influencers

Indonesian Journal of Business and Entrepreneurship
Background: Gen Z, a generation highly engaged with the digital world, demonstrates unique consumption behaviors shaped by various external influences.
Reina Aurelia Putri, Donni Junipriansa
doaj   +1 more source

Relationship Between Green Finance Availability and Purchase Intentions in Generation Z and Millennials: Moderating Role of Consciousness

Qubahan Academic Journal
This study examines how the availability of green finance influences the purchasing intentions of Generation Z and Millennials, with consciousness as a moderating factor.
Prasad kdv, Chitta Shyamsunder Shyamsunder, Hariprasad Soni   +2 more
doaj   +1 more source

Understanding Gen Z and Gen X Responses to Influencer Communications

Administrative Sciences
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers’ purchasing intentions and attitudes towards endorsed products.
Danijel Bratina, Armand Faganel
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Australia’s university Generation Z and its concerns about climate change

Sustainable Earth Reviews
Despite scientific evidence about the imminent threat of climate change, people and governments around the world are slow in taking sufficient action.
Rodrigo Bardales Salguero, Diana Bogueva, Dora Marinova   +2 more
doaj   +1 more source

Parenting Generasi Z di Kampung Tampok Laut Malaysia

E-Dimas
Generasi Z memiliki karakter yang berbeda dari generasi sebelumnya sehingga orang tua mereka perlu hal yang berbeda untuk memperlakukan anak mereka. Pengasuhan berkelanjutan diperlukan agar anak dapat menangani masalah dengan cepat seiring waktu. Program
Dini Rakhmawati, Desi Maulia, Agus Setiawan, Wiyaka Wiyaka, Arisul Ulumudin, Mahyudin Bin Arsat   +5 more
doaj   +1 more source

Teaching the Digital Natives: Examining the Learning Needs and Preferences of Gen Z Learners in Higher Education [PDF]

Transcultural Journal of Humanities and Social Sciences
Generation Z (Gen Z), those born between 1997 and 2012, are currently studying at the universities. As "digital natives," they have distinct characteristics compared to the previous Millennial Generation known as Generation Y (1981 - 1996).
Hala Hammad
doaj   +1 more source

COMPARISON OF GEN Z AND NON-GEN Z AWARENESS OF SLANG AND COLLOQUIAL LANGUAGE

International Journal of Research Publications
Language continued to evolve as cultural and technological forces shaped everyday communication, with slang and colloquial expressions becoming especially prominent among Generation Z speakers. This study, titled “Comparison of Gen Z and Non-Gen Z Awareness of Slang and Colloquial Language,” aimed to: (1) assess the level of awareness of slang and ...
Jian Ryle Higuerra, Jenilyn Escala, Frenzy Belle Juacalla, Jovelle Olivares, Andrei Viterbo   +4 more
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of Open Innovation: Technology, Market and Complexity
The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business ...
Labibah Alya Huwaida, Ali Yusuf, Ariq Naufal Satria, Muhammad Arief Darmawan, Muhammad Faishal Ammar, Mohammad Wildan Yanuar, Achmad Nizar Hidayanto, Chairote Yaiprasert   +7 more
doaj   +1 more source