Results 21 to 30 of about 10,994,854 (357)
How old is your soul? Differences in the impact of eWOM on Generation X and millennials
Journal of Hospitality and Tourism Insights, 2021 PurposeOnline reviews have received research attention in recent years, as they work as precursors of consumer behaviors. Previous studies have suggested that the influence of online reviews may vary across generations.
Daniel Ruiz-Equihua +2 more
semanticscholar +1 more source
Are you talking to me? Generation X, Y, Z responses to mobile advertising
Convergence: The International Journal of Research into New Media Technologies, 2021 This study explores intergenerational differences in attitudes toward mobile advertising (addressing their informativeness, irritation, trustworthiness, entertainment, and intrusiveness) and actual response to mobile advertising messages in Israel. Using
Osnat Roth-Cohen +2 more
semanticscholar +1 more source
Discovering the values of generation X and millennial consumers in Indonesia
Innovative Marketing, 2021 Millennials and Generation X (Gen-X) are the fastest-growing market segment in Indonesia. The study aims to discover the salient values of those generations and to investigate their value differences.
A. Helmi +3 more
semanticscholar +1 more source
Journal of Economics, Finance and Accounting Studies, 2021 Work-Life Balance (WLB) is a situation where a person manages to balance work, family life and other responsibilities. During the COVID-19 pandemic, which began by the end of 2019, many companies have implemented a Work from Home (WFH) policy that allows
P. Pasla +4 more
semanticscholar +1 more source
DIJB (Diponegoro International Journal of Business), 2019 This study aims to determine differences of employee’s personality between generation X and generation Y. We use the big five personality model consists of extraversion, agreableness, conscientiousness, neoriticsm, and openness to experience.
Diaz Haryokusumo, Bambang Setia Wibowo
doaj +1 more source
Management Dynamics in the Knowledge Economy, 2020 In the current sharing economy, intergenerational learning is seen as a solution to the aging society phenomenon. Nevertheless, this field is still in an embryonic stage of development and most studies are either conceptual or based on a qualitative ...
Leon Ramona-Diana
doaj +1 more source
Vehicle brand perception among generation X in the South African higher education sector
Менеджмент та підприємництво: тренди розвитку, 2023 This study sought to ascertain the general perceptions regarding the significance attributed to various passenger motor vehicle brands among Generation X, a demographic group that constitutes most car purchasers.
Bright Mhlongo +1 more
doaj +1 more source
The Perceptions Generations X, Y, and Z Have Toward Work and Industry 4.0
Sosyal Siyaset Konferansları Dergisi, 2023 This study aims to examine how Generations X, Y, and Z perceive the meaning of work and their approaches toward Industry 4.0. The study has formulated six hypotheses and used a stratified sampling method to apply a questionnaire online involving ...
Rıza Demir, Serpil Aytaç
doaj +1 more source
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019 Havayolu endüstrisi, ülkemizdeve dünya genelinde en hızlı büyüyen ve küresel ekonominin yanı sıra turizme veülkelerin Gayri Safi Yurtiçi Hâsılalarına önemli katkılar yapan endüstrilerdenbirisidir.
Hasan Emin Gürler, Ramazan Erturgut
doaj +1 more source
X, Y ve Z kuşağı bireylerinin toplumsal cinsiyet rollerine ilişkin tutumlarının incelenmesi
International Journal of Educational Spectrum, 2022 Bu araştırmanın amacı X, Y ve Z kuşağı bireylerinin toplumsal cinsiyet rollerine ilişkin tutumlarını karşılaştırmak, toplumsal cinsiyet rollerine ilişkin tutumda kuşaklar arasında bir farklılaşmanın olup olmadığını incelemektir.
Hanife Akgül
doaj +1 more source