Results 71 to 80 of about 80,691 (309)

E-Marketplace Brand Equity: A Study on Generational Cohort

Journal of Management and Entrepreneurship Research
Objective: This study examines generational differences in e-marketplace brand equity (eMBE) across Generation Y and Z, and compares the platforms Tokopedia and Shopee.
Yan Enggal Asmara, Albert Kriestian Novi Adhi Nugraha   +1 more
doaj   +1 more source

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Central European Management Journal, 2022
Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect
Gilal Faheem Gul, Memon Amjad Ali, Gilal Naeem Gul, Gilal Rukhsana Gul, Memon Ahsan Ali   +4 more
doaj   +1 more source

What Determines Leadership Style? [PDF]

, 2009
This project examines selected traits valued in friends by educated individuals, and it seeks to determine if these valued traits vary by gender, race, and generational cohort.
Silva, Apryl
core   +1 more source

Infrared laser sampling of low volumes combined with shotgun lipidomics reveals lipid markers in palatine tonsil carcinoma

Molecular Oncology, EarlyView.
Nanosecond infrared laser (NIRL) low‐volume sampling combined with shotgun lipidomics uncovers distinct lipidome alterations in oropharyngeal squamous cell carcinoma (OPSCC) of the palatine tonsil. Several lipid species consistently differentiate tumor from healthy tissue, highlighting their potential as diagnostic markers.
Leonard Kerkhoff, Manuela Moritz, Dennis Eggert, Anna Worthmann, Joerg Heeren, Henrike Zech, Till S. Clauditz, Waldemar Wilczak, Hartmut Schlüter, Christian S. Betz, Arne Böttcher, Jan Hahn   +11 more
wiley   +1 more source

A Conceptual Analysis of Technology Usage and Work–Family Interface Among Millennials in India

Vikalpa
Decades of studies on the work-family interface and the preponderance of literature make it rather ambiguous to find a future direction for research. While only in the past decade technology and generational cohorts have been studied concerning the work ...
Sasmita Dash
doaj   +1 more source

Socio-Technical Antecedents of Social Entrepreneurial Intention: The Impact of Generational Differences, Artificial Intelligence Familiarity, and Social Proximity

Systems
This study examines the factors that influence individuals’ intentions to create socially oriented ventures, emphasizing the joint role of social and technical systems. Grounded in Socio-Technical Systems Theory, the research investigates how perceptions
Rob Kim Marjerison, Jin Young Jun, Jong Min Kim   +2 more
doaj   +1 more source

Recurrent cancer‐associated ERBB4 mutations are transforming and confer resistance to targeted therapies

Molecular Oncology, EarlyView.
We show that the majority of the 18 analyzed recurrent cancer‐associated ERBB4 mutations are transforming. The most potent mutations are activating, co‐operate with other ERBB receptors, and are sensitive to pan‐ERBB inhibitors. Activating ERBB4 mutations also promote therapy resistance in EGFR‐mutant lung cancer.
Veera K. Ojala, Sini Ahonen, Sara Peltola, Aura Tuohisto‐Kokko, Olaya Esparta, Peppi Suominen, Anne Jokilammi, Iman Farahani, Deepankar Chakroborty, Nikol Dibus, Steffen Boettcher, Tomi T. Airenne, Mark S. Johnson, Lisa D. Eli, Klaus Elenius, Kari J. Kurppa   +15 more
wiley   +1 more source

Sustainable practices as a driver of brand value and satisfaction: is it the same for all guests?

Tourism and Hospitality Management
Purpose – This study examines the influence of Integrated Marketing Communication (IMC) for sustainability on sustainable practices within the hotel sector, and its impact on brand equity and guest satisfaction.
Antonio MARÍN-GARCÍA, Mihaela Simona Moise, Mariia BORDIAN, Irene Gil-Saura   +3 more
doaj   +1 more source

An integrated model of the younger generation's online shopping behavior based on empirical evidence gathered from an emerging economy.

PLoS ONE, 2020
The younger generation is the largest Internet user group in China. They are the first generation to grow up with computers, the Internet, smartphones, online social media, and online shopping. The individuals that belong to this generational cohort have
Van Thac Dang, Jianming Wang, Thinh Truong Vu   +2 more
doaj   +1 more source

Virtual cohort generation and validation

, 2023
SIMCor (In-Silico testing and validation of Cardiovascular IMplantable devices) has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 101017578.
openaire   +1 more source