Millennials: America’s cash cow is not necessarily a herd [PDF]
Journal of Tourism Futures, 2018 Purpose – The purpose of this paper is to examine the travel motivations, perceived benefits of travel, and the utility of travel mediums among US millennials.
James F Petrick
exaly +2 more sources
Exploring Consumers’ Situational Snacking Behaviors Using a Mobile App: Longitudinal Cohort Study (FOODLOOP) Among Millennials in the Netherlands [PDF]
JMIR mHealth and uHealthBackgroundConsumers are increasingly moving away from the traditional 3-meal-a-day eating routine to a pattern where they are snacking throughout the day to fulfill dietary needs, a trend known as “snackification.” Snacking depends on a variety of ...
Mariëlle Tamara de Vaal +3 more
doaj +2 more sources
Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
doaj +3 more sources
Generational differences in career paths and effort allocation of graduates of a top-research medical school, Lebanon [PDF]
BMC Medical EducationIntroduction Literature exploring the medical profession through a generational lens is sparse. Every generation has unique priorities, values, and career expectations influencing their choices and behavior.
Sarah Traboulsy +4 more
doaj +2 more sources
ATTRACTING, RETAINING AND MOTIVATING THE INDIAN MILLENNIALS - A HUMAN RESOURCE PERSPECTIVE
ICTACT Journal on Management Studies, 2022 Millennials are the people born between 1981-1996. Much research has been done in the west with regard to the characteristics, needs, motivations and attitudes of the millennials but not much work has been done with regard to the same in India.
Arpita Kaul
doaj +1 more source
Kelaniya Journal of Management, 2023 This study investigates the moderating impact of work values of Millennials on their organizational engagement from a social identity perspective. Organizational engagement which is conceptualized as a dimension of engagement has been rather overlooked ...
Udayangi K. A. D. I. +1 more
doaj +1 more source
Software engineering for millennials, by millennials [PDF]
Proceedings of the 2nd International Workshop on Software Engineering Education for Millennials, 2018 Software engineers need to manage both technical and professional skills in order to be successful. Our university offers a 5.5 year program that mixes computer science, software and computer engineering, where the first two years are mostly math and physics courses.
Jocelyn Simmonds +4 more
openaire +2 more sources
Tourism and the new generations: emerging trends and social implications in Italy [PDF]
Journal of Tourism Futures, 2018 Purpose – The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people
Salvatore Monaco
doaj +1 more source
Research on the Effect of Social Media on the Online Shopping Behavior of Chinese Millennials [PDF]
SHS Web of Conferences, 2022 In China, millennials represent a sizable consumer segment with significant purchasing power. The fact that millennials are engaged on social media and eager to purchase online demonstrates this.
Wong NgaiChing
doaj +1 more source
The place marketing factors that attract Millennials to shopping centres in South Africa [PDF]
The Retail and Marketing Review, 2023 The ‘retail apocalypse’ has disrupted traditional retail, forcing retailers to find innovative ways to reach customers. As Millennials are a significant and growing consumer demographic with a relatively high purchasing power, it is essential for ...
Prof Roland Goldberg, Dr Mia Bothma
doaj +1 more source