Results 31 to 40 of about 28,693 (293)
Exploring Millennials' Perception of Greening Hotels in Egypt [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2019 "Millennials" is a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet.
Jailan El-Demerdash .
doaj +1 more source
Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic [PDF]
E3S Web of Conferences, 2021 Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism.
Firdaus Yustha Fauziyah +4 more
doaj +1 more source
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism [PDF]
Problems and Perspectives in Management, 2019 The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials.
A. Shivakanth Shetty +2 more
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Filipino Millennials Motivational Behavior Toward Mobile Service Providers and Its Brand Advertising
International Journal of Academe and Industry Research, 2021 This descriptive-correlational study which involved survey among 278 participants and investigated how Filipino millennials think, feel, and behave toward mobile service providers’ brand image and advertising initiatives.
Gino Antonio A. Rivera III
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Naše Gospodarstvo, 2019 The main purpose of this paper is to assess a possible impact millennials will have on the future business environment of Industry 4.0, based on their personal value orientations.
Črešnar Rok, Jevšenak Senta
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Halal cosmetics usage among millennials: social influence as mediator
, 2022 These days cosmetics have gotten mainstream among all, including the millennials around the globe; however, the mindfulness for halal cosmetics agents is powerless.
Mariyanti, Eka +4 more
core +1 more source
MOBILE COMMERCE: Insight into Millennials approach [PDF]
, 2022 Mobile Commerce is a selling technique which is continuously growing, and its adoption and diffusion cannot be ignored by companies. The objective of this work is to explore Millennials' approach toward this technique, as they are the main source of ...
Covio, Giorgia
core
HOW TO LEAD THE MILLENNIALS: A REVIEW OF 5 MAJOR LEADERSHIP THEORY GROUPS
Journal of Leadership in Organizations, 2019 Millennials are currently taking over the global workforce. While practitioners and scholars have recognized their different work values from previous generations, research on this topic is still scarce.
Bernadeta Cahya Kumala Putriastuti +1 more
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Angewandte Chemie, EarlyView.The successful extension of the nickel‐catalyzed asymmetric coupling of polarized 1,3‐dienes with aldehydes to an intramolecular setting opens an efficient new entry into hydroxylated N‐heterocyclic compounds, most notably valuable tetrahydroisoquinolines.
Thilo Bender +3 more
wiley +2 more sources
SAGE Open, 2021 This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions.
Bertina Sjabadhyni +7 more
doaj +1 more source