Results 31 to 40 of about 20,461 (306)
Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic [PDF]
E3S Web of Conferences, 2021 Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism.
Firdaus Yustha Fauziyah +4 more
doaj +1 more source
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism [PDF]
Problems and Perspectives in Management, 2019 The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials.
A. Shivakanth Shetty +2 more
doaj +1 more source
Halal cosmetics usage among millennials: social influence as mediator
, 2022 These days cosmetics have gotten mainstream among all, including the millennials around the globe; however, the mindfulness for halal cosmetics agents is powerless.
Mariyanti, Eka +4 more
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Filipino Millennials Motivational Behavior Toward Mobile Service Providers and Its Brand Advertising
International Journal of Academe and Industry Research, 2021 This descriptive-correlational study which involved survey among 278 participants and investigated how Filipino millennials think, feel, and behave toward mobile service providers’ brand image and advertising initiatives.
Gino Antonio A. Rivera III
doaj +1 more source
MOBILE COMMERCE: Insight into Millennials approach [PDF]
, 2022 Mobile Commerce is a selling technique which is continuously growing, and its adoption and diffusion cannot be ignored by companies. The objective of this work is to explore Millennials' approach toward this technique, as they are the main source of ...
Covio, Giorgia
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Naše Gospodarstvo, 2019 The main purpose of this paper is to assess a possible impact millennials will have on the future business environment of Industry 4.0, based on their personal value orientations.
Črešnar Rok, Jevšenak Senta
doaj +1 more source
HOW TO LEAD THE MILLENNIALS: A REVIEW OF 5 MAJOR LEADERSHIP THEORY GROUPS
Journal of Leadership in Organizations, 2019 Millennials are currently taking over the global workforce. While practitioners and scholars have recognized their different work values from previous generations, research on this topic is still scarce.
Bernadeta Cahya Kumala Putriastuti +1 more
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Cementing Millennials Downtown: Expressions and Impacts
, 2018 The migration of Millennials to urban downtowns is one of the most discussed trends of the 2010s. Downtowns are changing in response to Millennials, but we know less about how or why these changes are occurring.
Ehlenz, Meagan +2 more
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SAGE Open, 2021 This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions.
Bertina Sjabadhyni +7 more
doaj +1 more source
Herausforderungen und Handlungsansätze für das Personalmanagement von Millennials
, 2011 Angesichts des demographischen Wandels ist es für die Zukunftssicherung und den Erfolg von Unternehmen unverzichtbar, sich rechtzeitig auf die Anforderungen der nachwachsenden Generation der Millennials einzustellen.
Parment, Anders,
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