Millennials and Early Retirement: An Exploratory Study
Merits, 2023 The article explores the extent to which working conditions and health factors shape Millennials’ preferences to retire early in the European context.
Igor Tkalec
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Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic [PDF]
E3S Web of Conferences, 2021 Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism.
Firdaus Yustha Fauziyah +4 more
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How Millennials’ Personality Traits Influence Their Eco-Fashion Purchase Behavior [PDF]
Athens Journal of Business & Economics, 2019 This study examined how millennials’ personality traits (i.e., ecological consciousness and social consciousness) influence their behavior outcomes (i.e., purchase intention and willingness to pay more) in the eco-fashion context by applying attribution ...
Wei Fu, Bei chen Liang
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Generational theory of behavioral biases in investment behavior
Borsa Istanbul Review, 2023 This paper proposes that millennials' investing behavior is driven by generational biases—investment-related biases that millennials share. The results of an online survey of 516 millennial investors revealed that generational biases—fear of missing out,
Hadiya Altaf, Anisa Jan
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Decoding the eco-financial mindset: financial literacy, attitudes, and efficacy measures and the spending behavior of Filipino millennials [PDF]
BIO Web of ConferencesIn today's volatile economy, millennials stand out as a generation defined by their significant reliance on technology and the issues they encounter in their formative and later years.
Lim Cristina Teresa, Cordova Wilson
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Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism [PDF]
Problems and Perspectives in Management, 2019 The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials.
A. Shivakanth Shetty +2 more
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Filipino Millennials Motivational Behavior Toward Mobile Service Providers and Its Brand Advertising
International Journal of Academe and Industry Research, 2021 This descriptive-correlational study which involved survey among 278 participants and investigated how Filipino millennials think, feel, and behave toward mobile service providers’ brand image and advertising initiatives.
Gino Antonio A. Rivera III
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A decade later: exploring managerial insights on millennials [PDF]
Management Matters, 2023 Purpose – The purpose of this research was to explore managers' perceptions related to the emerging needs, roles, values, responsibilities and commitments of millennials in the multi-generational workplace,
Sandra Sessoms-Penny +2 more
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Naše Gospodarstvo, 2019 The main purpose of this paper is to assess a possible impact millennials will have on the future business environment of Industry 4.0, based on their personal value orientations.
Črešnar Rok, Jevšenak Senta
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SAGE Open, 2021 This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions.
Bertina Sjabadhyni +7 more
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