Results 81 to 90 of about 12,843,491 (301)

Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand–cause research generally treats coherence between a brand and a social cause as a prerequisite for authenticity, leaving unexplained why some moderately misfitting initiatives are judged more authentic than expected. We develop a paradox‐based process account in which authenticity arises not only from coherence but also from consumers ...
Christina Papadopoulou   +2 more
wiley   +1 more source

Awareness Versus Production: Probing Students' Antecedent Genre Knowledge

open access: yesDiscourse and Writing/Rédactologie, 2012
This article explores the role of students' prior, or antecedent, genre knowledge in relation to their developing disciplinary genre competence by drawing on an illustrative example of an engineering genre-competence assessment.
Natasha Artemeva, Janna Fox
doaj   +1 more source

Business‐Like Narrative and Public Engagement: Evidence From TED Talks on Nonprofit Issues

open access: yesNonprofit Management and Leadership, EarlyView.
ABSTRACT While the trend of nonprofits adopting business‐like practices has been widely discussed, limited attention has been paid to how the broader public responds to this shift. One way to capture public reactions is by examining engagement with business‐like narratives in media.
Jun Zhang
wiley   +1 more source

Feature Type Analysis in Automated Genre Classification [PDF]

open access: yes, 2007
In this paper, we compare classifiers based on language model, image, and stylistic features for automated genre classification. The majority of previous studies in genre classification have created models based on an amalgamated representation of a ...
Kim, Dr Yunhyong, Ross, Seamus
core  

Patterns of wild meat and other protein consumption in the periphery of Salonga National Park, Democratic Republic of the Congo

open access: yesPeople and Nature, EarlyView.
Abstract In Central Africa, human activities are severely impacting terrestrial and aquatic wildlife, threatening the food security of millions of people. Accordingly, sustainable use of wildlife is crucial for the nutrition and livelihoods of many rural communities in the region.
Zolo Admettons   +9 more
wiley   +1 more source

A dramaturgy of uncertainty: Transdisciplinary manoeuvres across forestry and theatre

open access: yesPeople and Nature, EarlyView.
Abstract The uncertainties of climate change mean that forestry adaptation strategies are often complex and contested. Research has suggested that there is an interest in the forestry sector for facilitated dialogue about uncertainty (de Pellegrin Llorente et al., 2023).
Rachel Clive   +4 more
wiley   +1 more source

Kołysanka budząca genologię

open access: yesTeksty Drugie, 2017
Review: K. Wądolny-Tatar, Kołysanka w liryce XX i XXI wieku: Emergencja gatunku literackiego [The Lullaby in Lyrical Poetry of the Twentieth and Twenty-First Centuries: The Emergence of a Literary Genre], Wydaw. Naukowe Uniw. Pegdagogicznego, Cracow 2014.
Piotr Michałowski
doaj  

Speech-genre semantics and its current problems [PDF]

open access: yesЖанры речи
Speech-genre semantics is a relatively new branch in genre studies, although it directly intersects with traditional problems of linguistics: it studies the reflection of the properties of discursive, speech-genre, and similar phenomena in the semantics ...
Dementyev, Vadim Viktorovich
doaj   +1 more source

A study of the evolution and diversity of a stereotypical genre : the recipe genre

open access: yes, 2012
abstract ; published_or_final_version ; Linguistics ; Master ; Master of Arts in Applied ...
openaire   +2 more sources

What If Cooking Isn't Chemistry? Examining the Good and the Harm in Metaphorical Connections Between Science and Everyday Activities

open access: yesScience Education, EarlyView.
ABSTRACT This theoretical paper examines why we make claims like “cooking is chemistry,” what these claims mean, and what good or harm they accomplish. We make three interrelated arguments: First, the relationship between scientific and everyday practices is more complicated and less obvious than is often claimed; second, educators and scientists link ...
Noah Weeth Feinstein, Ryan L. Stowe
wiley   +1 more source

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