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Gift Cards and Gift Giving [PDF]

open access: yesJournal of Applied Marketing Theory, 2013
Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards.
Melek Anitsal   +2 more
doaj   +2 more sources

Beyond the prey: male spiders highly invest in silk when producing worthless gifts [PDF]

open access: yesPeerJ, 2022
In the spider Paratrechalea ornata, males have two gift-giving mating tactics, offering either a nutritive (prey) or a worthless (prey leftovers) silk wrapped gift to females.
Camila Pavón-Peláez   +4 more
doaj   +2 more sources

Gift Sharing on Social Media: What Drives It?

open access: yesAsia Marketing Journal, 2023
This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions ...
Mira Lee, Yoon-Hee Kang
doaj   +1 more source

Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence

open access: yesFrontiers in Psychology, 2022
In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming
Wenchi Zhang
doaj   +1 more source

Gift Giving and Corruption [PDF]

open access: yesInternational Journal of Public Administration, 2016
ABSTRACTWhen individuals exchange gifts, social bonds are strengthened and reciprocity is created. If the gift and the reciprocation both come from private resources, it is clearly a gift. If what is reciprocated after a gift is given comes from an organization, or is a government resource rather than from “one’s own pocket” then it is most likely a ...
Graycar, Adam, Jancsics, David
openaire   +2 more sources

The Custom of Gift-Giving in Iran with Reference to Shahnameh and Bayhaqi’s History [PDF]

open access: yesMatn/Pizhūhī-i Adabī, 2020
The history of ancient Persia is fraught with customs that have either fallen into oblivion or undergone changes. Giving and receiving gifts is one of those customs that have changed but remained cherished over time.
Alimohammad Poshtdar   +1 more
doaj   +1 more source

Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism

open access: yesBehavioral Sciences, 2022
This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation.
Gengfeng Niu   +5 more
doaj   +1 more source

Corruption and Culture: Revisiting the Claim of its Relationship [PDF]

open access: yesSHS Web of Conferences, 2020
The researcher has long discussed ideas on how culture related to corruption. The buzzword “corrupt culture” was introduced to describe a group of people who act corrupt behavior.
Srirejeki Kiky
doaj   +1 more source

Measuring following behaviour in gift giving by utility function: statistical model and empirical evidence from China

open access: yesHumanities & Social Sciences Communications, 2022
Gift giving is a prevalent social custom, particularly in Chinese society. Since people do not act independently of social norms, they are also motivated by the views of others when giving gifts. However, there is no existing literature on this important
Tao Zhang
doaj   +1 more source

Gift Giving and the Evolution of Cooperation [PDF]

open access: yesInternational Economic Review, 1997
Summary: Gift giving is a practice common to many societies. In an evolutionary model the social custom of giving gifts at the beginning of a relationship can lead to trust and cooperation. The evolutionary approach makes predictions about the character of the goods that can be used as gifts.
H. Lorne Carmichael, W. Bentley MacLeod
openaire   +1 more source

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