Results 71 to 80 of about 2,162 (177)
Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism
Psychology &Marketing, Volume 43, Issue 10, Page 2680-2701, October 2026.ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley +1 more source
Illustrating Ramayana: Theorizing the Glocal Turn in Indian Indigenous Cultural Production
Migrating MindsThis paper argues that Indian Indigenous collaborative graphic narratives should be identified as glocal products—cultural objects shaped by and shaping both local and global forces.
Mondal, Sayanti
doaj +1 more source
The glocalization of antimicrobial stewardship [PDF]
Globalization and Health, 2019 Abstract This brief commentary argues that glocal governance introduces a fruitful new perspective to the global governance debate of AMR, and cautions against too strict a focus on establishing globally binding governance regimes for curbing AMR.
openaire +3 more sources
Hungarian Studies Yearbook, 2019 In the first part of the Introduction Levente T. Szabó introduces Hungarian Studies Yearbook revealing its purpose to serve as a new scholarly hub and focal point for Hungarian studies oriented both towards methodologically challenging experiences and an
Szabó Levente T., Berszán István
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“O mar entrou por ele dentro e coube” – Camões, o ser glocal
Convergência LusíadaO quingentésimo aniversário do nascimento de Camões convoca uma série de reflexões que concitam outros saberes, um pouco na senda do espírito renascentista que configura reações extrínsecas e intrínsecas do ser humano, não ignorando, contudo, fenómenos ...
Isabel Ponce de Leão
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GLOCALIZATION: RELIGION AND SCIENCE AROUND THE WORLD
Zygon: Journal of Religion and Science, 2015 This essay explains the rationale behind a series of reviews on interactions between knowledge and values, science and religion, in different countries or regions around the world. The series will run in Zygon for the whole of 2015 and beyond. In the literature, it may seem that discussions in the United States and to a lesser extent the United ...
openaire +2 more sources
On Some Hyperideals in Ordered Semihypergroups
Journal of New Theory, 2019 In this paper, we study orderedhyperideals in ordered semihypergroups. Also, we study (m, n)-regular orderedsemihypergroups in terms of ordered (m, n)-hyperideals. Furthermore, we obtainsome ideal theoretic results in ordered semihypergroups.
Mohammad Yahya Abbasi +4 more
doaj
A COMPANY’S MARKETING MIX IN TERMS OF GLOCAL MARKETING
Baltic Journal of Economic Studies, 2016 The purpose of the paper is to sum up the theoretical foundations of glocal marketing and the peculiarities of display of such marketing on the example of marketing mix of Mondelēz International. Methodology.
Kateryna Bekh
doaj
Language Testing in AsiaThis study employs Kane’s argument-based validation framework to evaluate the CATTI for the English-Chinese language pair. By analyzing the four key inferences—scoring, generalization, extrapolation, and decision rules—within a structured validation of ...
Huidan Zheng, Gwan-Hyeok Im
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